How we score CRMs

The WeekCRM score is 100 points. Every point comes from a fact with a source and a check date: a pricing page, an app marketplace listing, a review-site rating, a changelog entry. We don't score support quality or "fit", because we can't measure them the same way for every product. Read the score as "how much you get, how easy it is, how openly, for what money", not "which CRM is best for you".

No vendor pays for a score. Sponsors and referral links don't change it, and a vendor can't buy a recount; it can send us a source that shows we got a fact wrong.

The seven checks

Check	Points	What we measure	Source
Price for 10 people	20	Monthly cost of the cheapest plan with a pipeline, email sync and automation, for 10 seats, billed annually	The vendor's pricing page
Integrations	20	How many of 20 common apps connect, out of the box or through the vendor's marketplace	The vendor's and the app's marketplaces
Ease of use	20	What customers say about using it: ease-of-use ratings on Capterra and G2, plus the App Store rating of the mobile app	Capterra, G2 and the App Store
Release pace	15	Product releases in the last 180 days	The vendor's changelog and release notes
Openness	15	Public API documentation, a public changelog, self-serve data export	The vendor's docs
Price transparency	5	Whether every plan has a public price	The vendor's pricing page
Free entry	5	Free plan, free trial, or demo only	The vendor's pricing page

Price for 10 people: 20 points

We take the cheapest plan that has a deal pipeline, email sync and at least one automation, multiply its annual-billing seat price by 10, and add any fee the plan requires (onboarding, platform fee, minimum seats).

Monthly cost for 10 seats	Points
up to $200	20
$201–$400	16
$401–$700	11
$701–$1,000	6
over $1,000	2
no public price	0

Usage-based extras (AI credits, contact tiers, add-ons) don't count here; the pricing page for each CRM lists them, and our cost guides price real scenarios.

Integrations: 20 points

We check 20 apps a sales team uses most: Gmail, Outlook, Slack, Microsoft Teams, Zoom, Zapier, Make, Mailchimp, Stripe, QuickBooks, Xero, DocuSign, PandaDoc, Calendly, Typeform, Intercom, Aircall, Shopify, LinkedIn and WhatsApp. One point per app with a native integration or a listing in either side's marketplace. A connection only through Zapier or the API doesn't count, because then you build it, not the vendor. Every confirmed pair is a record in our integrations database with its source.

Ease of use: 20 points

We take the ease-of-use rating customers give on Capterra (out of 5) and on G2 (out of 10), bring both to a 10-point scale and average them, weighting each site by its number of reviews. A site with fewer than 30 reviews for the product doesn't count. When the vendor's own iPhone app has 100 or more ratings in the App Store, its rating counts for a quarter of the result, because a CRM is used on the phone too. A CRM with no review site above 30 reviews gets no points here, and the vendor page says so.

Average ease of use, out of 10	Points
9.0 or higher	20
8.5–8.9	16
8.0–8.4	12
7.5–7.9	8
below 7.5	4

Review sites have known biases: vendors run review campaigns, and a product with 20,000 reviews and one with 200 aren't rated by the same kind of buyer. That's why ease of use is 20 points, not 50, and why we show the review counts next to the score.

Release pace: 15 points

Dated entries on the vendor's own changelog, release notes or product-updates page in the last 180 days. A monthly release-notes post counts once, however many changes it lists.

Releases in 180 days	Points
12 or more	15
6–11	11
3–5	7
1–2	3
none	0

A vendor that publishes no changelog we can read gets no points here, even if it ships. That is deliberate: if you can't see what changed, you can't plan around it.

Price transparency: 5 points

Every plan has a public price: 5. Some plans are "contact sales": 3. No public prices: 0.

Free entry: 5 points

A free plan with no time limit: 5. A free trial: 3. Demo only: 0.

Openness: 15 points

Public REST API documentation that anyone can read without signing up: 7. A public changelog: 4. Self-serve export of all records to CSV or through the API, without contacting support: 4.

What the score doesn't tell you

• Whether it fits your process. A 90-point CRM can be the wrong one for a 3-person agency. Use the score to make a shortlist, then test.
• Support and service quality. We don't measure it, so we don't score it.
• Vertical features. Real estate, recruitment or nonprofit CRMs do things a general CRM doesn't. Our industry pages compare them on those.

How we keep it current

Prices and plans are rechecked when our news desk reports a change and at least every 90 days. Ease of use and release pace are rechecked every 90 days. Each vendor page shows the score, the points per check and the date of the last check. If you see a fact that is wrong, write to us with the source and we will recount within a week.

Scores so far

24 CRMs, checked on Oct 7, 2026. We are scoring the rest of the directory next.