CRM
Attio
CRM that logs email, calendar and call data automatically and adds AI agents, workflows and reporting. Built for startups and revenue teams.
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Affiliate link: weekcrm may earn a commission. It doesn't change the score.What is Attio?
Attio is a CRM that syncs email, calendar and call data into people, company and deal records, and lets you build custom objects, fields and views. It adds custom AI agents for prospecting, research and lead scoring, workflows for lead routing and sequencing, Ask Attio for questions about your data, call intelligence, and reporting with forecasts. An app store lists more than 400 integrations, and Claude and ChatGPT connect through MCP.
Who is it for?
Startups and revenue teams of any size, from a free 3-seat workspace to an Enterprise contract with SSO and SCIM. It suits teams that work from email and want to shape the data model themselves. Teams that need marketing automation, a CMS or a built-in help desk in one product should look at HubSpot.
Pricing
- Free: $0, up to 3 seats, 50,000 records, 100 seat credits/month, 200 emails/month.
- Plus: $35/user/mo annual ($44 monthly), up to 10 seats, 250,000 records, 500 seat credits/month, private lists, up to 15 reports.
- Pro: $79/user/mo annual ($99 monthly), unlimited seats, 1M records, 1,000 seat credits/month, call intelligence, sequences, advanced reporting, unlimited emails.
- Enterprise: custom pricing, annual billing, unlimited seats, objects and records, SSO, SCIM, priority support.
AI features and workflows consume credits. Extra workspace credits start at $85/mo. Prices checked on 6 October 2026.
Strengths
- Automatic record building: email, calendar and call data create and update records without manual entry.
- Custom objects and views: you define your own fields, objects and filters without a developer.
- AI agents and workflows: agents handle research and lead scoring; workflows route leads and run sequences.
- Call intelligence: Pro records and analyzes meetings.
- Large app store: 400+ integrations including Gmail, Outlook, Slack, Notion, Linear, Stripe, Apollo and Zapier.
What to consider
- Plus caps at 10 seats; a larger team must move to Pro at $79/user/mo.
- Sequences, call intelligence and unlimited emails are Pro features.
- AI and workflow use draws on credits, and extra credits are a separate charge from $85/mo.
- Free is limited to 3 seats and 200 emails a month.
- Annual billing gives the lower prices; monthly is $44 and $99.
Bottom line
Shortlist Attio if you want a flexible, email-first CRM with AI agents and can work within the credit limits. Before buying, count seats and credits for your real workflows to see whether Plus is enough.
WeekCRM score: 82 out of 100
Attio is number 8 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 16/20 | $350 a month on Plus, billed annually |
| Integrations | 16/20 | 16 of 20 common apps connect natively or through a marketplace |
| Ease of use | 12/20 | 8.3 out of 10 from customer reviews Capterra 3.9/5, 8 reviews (too few, not counted); G2 8.3/10, 594 reviews; App Store 3.57/5, 28 ratings (too few, not counted) |
| Release pace | 15/15 | 34 dated releases in 180 days |
| Openness | 15/15 | public API docs, public changelog, self-serve export |
| Price transparency | 3/5 | Some plans are “contact sales” |
| Free entry | 5/5 | Free plan |
Tools for Attio teams
Attio integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| Aircall | Marketplace app | AI-generated call summaries written to Attio notes | Oct 6, 2026 |
| Calendly | Third-party app | Calendly bookings create people records; Booking events stored in a "Calendly Booking Events" list; Form answers stored in a "Calendly Answers" list; Payment details, reschedules and cancellations | Oct 7, 2026 |
| ClickUp | Marketplace app | ClickUp projects created from Attio workflows; ClickUp tasks created from Attio workflows | Oct 6, 2026 |
| Gmail | Built in | Emails synced to Attio in real time; Google Calendar events synced to Attio; New people and companies created from the inbox | Oct 7, 2026 |
| Intercom | Marketplace app | Fin reads Attio contacts, companies and deals during conversations; Fin updates Attio records | Oct 7, 2026 |
| Built in | LinkedIn person and company profiles saved as Attio records; Existing Attio records updated from LinkedIn profile data | Oct 7, 2026 | |
| Mailchimp | Marketplace app | People added or updated in Mailchimp audiences from Attio workflows | Oct 7, 2026 |
| Make | Marketplace app | Scenarios triggered by new list entries; People, companies and list entries created or updated in Attio | Oct 7, 2026 |
| Microsoft Teams | Built in | Teams meeting recordings; Meeting transcripts; AI summaries linked to people, companies and deals | Oct 7, 2026 |
| Outlook | Built in | Emails synced to Attio in real time; Calendar events synced to Attio; New people and companies created from the inbox | Oct 7, 2026 |
| PandaDoc | Marketplace app | PandaDoc documents created from Attio with the embedded editor; Document status shown on deal records | Oct 7, 2026 |
| Resend | Marketplace app | Transactional emails and newsletters sent from Attio workflows | Oct 6, 2026 |
| Slack | Marketplace app | Attio notifications posted to Slack channels; Records queried and updated from Slack mentions and DMs; Workflows triggered from interactive Slack actions | Oct 7, 2026 |
| Stripe | Marketplace app | Stripe customers, products and prices readable in workflows; Invoices, subscriptions and coupons; Payment intents and disputes | Oct 7, 2026 |
| Typeform | Marketplace app | Typeform responses trigger Attio workflows | Oct 7, 2026 |
| Third-party app | Inbound WhatsApp messages saved as notes on people; Messages sent from Attio recorded as notes; WhatsApp phone and message attributes on people | Oct 7, 2026 | |
| Zapier | Marketplace app | Zaps triggered by Attio record, list entry, task and call recording events; Records, list entries, notes and tasks created in Attio from other apps | Oct 7, 2026 |
| Zoom | Built in | Zoom meeting recordings; Meeting transcripts; AI summaries linked to people, companies and deals | Oct 7, 2026 |
| DocuSign | Through Zapier or Make | — | Oct 7, 2026 |
| QuickBooks | Through Zapier or Make | — | Oct 7, 2026 |
| Shopify | Through Zapier or Make | — | Oct 7, 2026 |
| Xero | Through Zapier or Make | — | Oct 7, 2026 |
Frequently asked questions
What is Attio?
Attio is a CRM that syncs email, calendar and call data into people, company and deal records. You can build custom objects, fields and views. It also offers AI agents for prospecting, research and lead scoring, workflows for lead routing and sequencing, Ask Attio, call intelligence, and reporting with forecasts.
How much does Attio cost?
Free is $0 for up to 3 seats. Plus is $35 per user per month and Pro is $79 per user per month on annual billing, or $44 and $99 billed monthly. Enterprise has custom pricing and annual billing. AI features and workflows use credits, and extra workspace credits start at $85 a month.
Is Attio better than HubSpot?
It depends on what the team needs. Attio fits startups and revenue teams that work from email and want to shape the data model themselves. HubSpot is the better fit for teams that need marketing automation, a CMS or a built-in help desk in one product.
Does Attio have a free plan?
Yes. Free costs $0 and covers up to 3 seats, 50,000 records, 100 seat credits per month and 200 emails per month. Teams that need more seats, more emails or features such as sequences and call intelligence have to move to a paid plan.
Who should use Attio?
Attio suits startups and revenue teams of any size, from a free 3-seat workspace up to an Enterprise contract with SSO and SCIM. It works best for teams that live in email and want to define their own objects and fields. It is also aimed at teams moving off HubSpot or Salesforce.