Spiro

What is Spiro?

Spiro is a CRM built for manufacturers and distributors whose revenue comes from repeat orders in existing accounts. It captures activity from email, meetings and calls automatically instead of asking reps to log it. It adds an AI assistant, pipeline management, sales order visibility, quotes, route planning, email campaigns, tickets and ERP integrations. Spiro is a business unit of Cordance Operations LLC.

Who is it for?

The vendor targets manufacturers with 10 or more people in North America. Spiro replaces an existing CRM rather than integrating with one. It fits sales teams that live in email and call accounts on a route. Teams selling to new logos in many industries should compare general CRMs.

Pricing

Prices are per user per year.

• Full License: $1,500. Create, edit, send and manage all features.
• Read Only: $1,000.
• Email Sync: $500.
• Per-user add-ons: Phone App $350, Notetaker $420, Routes $480.
• Organisation add-ons per year: Tickets $5,000, Quotes $9,000, Marketing Insights $2,500, Territory Management $5,000.
• Implementation varies. Projects typically start at $5,000.

Prices checked on 6 October 2026.

Strengths

• Automatic activity capture from email, meetings and calls.
• Built for distributors. Sales order visibility and ERP integrations are core features.
• Route planning sequences customer visits.
• Notetaker and phone app record and summarise calls and meetings.

What to consider

• Quotes ($9,000) and Tickets ($5,000) are priced separately from user licenses.
• Implementation starts at $5,000.
• Pricing is annual and per user, so 10 users on Full License cost $15,000 a year before add-ons.
• It is built for one industry. Other sectors will find less fit.

Bottom line

Shortlist Spiro if you sell to repeat accounts in manufacturing or distribution and your reps will not log activity by hand. Add up the modules you need, since quotes and tickets are billed on top of the licenses.