BoomTown

What is BoomTown?

BoomTown is a cloud real estate platform that combines lead generation, a CRM, websites and lead management services. The CRM is marketed as predictive, and the site lists IDX websites, a mobile app, Success Assurance (lead monitoring and engagement), Lead Concierge services and HomeSearch Now. Packages are Launch (2 users), Core (5 users) and Grow (10 to 25 users). Advance is the enterprise platform, and btPRO is a specialised offering.

Who is it for?

Real estate agents, brokers and lenders; the homepage says 40,000 real estate professionals use it. The user counts per package point to small teams (Launch), mid-sized teams (Core, Grow) and brokerages (Advance). Solo agents and referral-based practices may find the lead generation services unnecessary.

Pricing

• Launch: 2 users, limited integrations. No price published.
• Core: 5 users, all integrations. No price published.
• Grow: 10 to 25 users, all integrations. No price published.
• Advance and btPRO: sold by sales quote.
• To get a price, request a demo or call the sales line listed on the site.

Prices checked on 6 October 2026.

Strengths

• Package ladder by user count: 2, 5 and 10 to 25 users, so you can match a package to team size.
• IDX websites and CRM under one vendor.
• Predictive CRM is the core of the product pitch.
• Mobile app (Now Mobile App) for working leads away from a desk.
• Lead Concierge and Success Assurance services handle lead engagement and monitoring.

What to consider

• No prices on the site or the product comparison page, so budgeting needs a sales call.
• Launch has limited integrations; all integrations start at Core.
• The site does not state contract length or ad spend requirements.
• The user caps (2, 5, 10 to 25) mean teams above 25 move to Advance.

Bottom line

Shortlist BoomTown if you run a team or brokerage and want a CRM, website and lead services from one vendor. Before buying, ask for written pricing that covers contract length, any ad spend and the integrations on your package.