CRM
Creatio
No-code CRM and workflow platform with sales, marketing and service modules and AI agents. Sold to enterprises, with a partner marketplace for extensions.
What is Creatio?
Creatio is a platform that pairs CRM with workflow automation. It offers Sales, Marketing and Service modules, visual no-code designers for building processes and apps, and AI features: AI Studio for managing enterprise agents and AI Twin, a personal agent for each employee. A marketplace at marketplace.creatio.com lists extensions, integrations and partner solutions.
Who is it for?
Creatio markets to enterprises in banking, insurance, mortgage, manufacturing, high tech, transportation, retail, consumer goods, pharmaceuticals, telecom, the public sector, energy and media. It sells through partners, integrators and resellers. A team that needs a CRM live in a week, or has no process owner, will find it heavy.
Pricing
Creatio sells a platform plan (Creatio Business & AI Studio) per user per month, plus CRM products on top. US prices:
- Growth: $40/user/mo. The platform for smaller teams that automate sales and service workflows. Capped at 50,000 executed process elements a month.
- Enterprise: $75/user/mo. The same platform for automation across many teams and workflows.
- Unlimited: quote-based. The platform plus all Creatio CRM products and AI, without per-user limits.
- CRM products: Sales, Marketing and Service cost $15/user/mo each on Growth and Enterprise. The sales pipeline lives in the Sales product.
New customers buy at least $10,000 a year, and the standard contract term is three years. Ten users on Growth with Sales list at $6,600 a year, so they pay the $10,000 minimum: $833 a month. Minimum 5 users. Prices checked on 7 October 2026; in July Growth was $25 and Enterprise $55.
Strengths
- Three CRM modules on one platform: sales, marketing and service share one data model.
- No-code designers let admins build processes and apps without developers.
- AI agent management: AI Studio covers the lifecycle of enterprise agents.
- Marketplace lists extensions and partner solutions.
- Industry coverage: the site lists use cases for 13 sectors.
What to consider
- The $10,000 yearly minimum and three-year term set the real entry price: a team of 15 or fewer users on Growth with Sales pays the minimum, not the per-user rate.
- The Unlimited plan needs a quote.
- The platform is sold through partners, so implementation cost depends on the integrator you pick.
- Deep process design needs an owner with workflow skills, even with no-code tools.
- Smaller teams get more value from lighter CRMs.
Bottom line
Shortlist Creatio if you run regulated or process-heavy operations and want CRM and workflow in one platform. Before buying, ask for written pricing that covers every module, the AI features and the contract term.
WeekCRM score: 74 out of 100
Creatio is number 18 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 6/20 | $833.33 a month on Growth platform + Sales product, billed annually |
| Integrations | 16/20 | 16 of 20 common apps connect natively or through a marketplace |
| Ease of use | 20/20 | 9.4 out of 10 from customer reviews Capterra 4.7/5, 151 reviews; App Store 4.12/5, 16 ratings (too few, not counted) |
| Release pace | 11/15 | 8+ dated releases in 180 days |
| Openness | 15/15 | public API docs, public changelog, self-serve export |
| Price transparency | 3/5 | Some plans are “contact sales” |
| Free entry | 3/5 | Free trial |
Creatio integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| Calendly | Third-party app | New Calendly meetings create Creatio activities; Cancellations cancel the activity; Missing contacts created automatically | Oct 7, 2026 |
| DocuSign | Third-party app | Documents sent for signature from Creatio; Agreement status visible in Creatio | Oct 7, 2026 |
| Gmail | Built in | Gmail mailbox connected to Creatio via OAuth 2.0; Google contacts and calendar synchronisation | Oct 7, 2026 |
| Third-party app | LinkedIn contacts imported into Creatio; Verified email addresses and phone numbers added | Oct 7, 2026 | |
| Make | Third-party app | Records created or updated in any Creatio table; Creatio business processes triggered from external events | Oct 7, 2026 |
| Microsoft Teams | Third-party app | Teams meetings created when activities are added in Creatio; Two-way sync of Creatio activities and Teams meetings; Join URLs shown in the Creatio calendar | Oct 7, 2026 |
| Outlook | Built in | Exchange and Microsoft 365 mailboxes synchronised; Contacts synchronised with Exchange and Microsoft 365 | Oct 7, 2026 |
| PandaDoc | Marketplace app | Creatio account, lead, contact and opportunity data pulled into document templates; Documents sent for eSignature | Oct 7, 2026 |
| QuickBooks | Third-party app | Customers, vendors and contacts; Products and items; Invoices, estimates and sales orders; Payments | Oct 7, 2026 |
| Shopify | Third-party app | Contacts, products and orders synced both ways; Product pictures uploaded and downloaded | Oct 7, 2026 |
| Slack | Third-party app | Slack chats shown and answered in Creatio | Oct 7, 2026 |
| Stripe | Third-party app | Payments and subscriptions managed in Creatio; Automatic charges from credit cards | Oct 7, 2026 |
| Third-party app | WhatsApp messages sent and received in Creatio; Messages converted into cases; WhatsApp message templates synced | Oct 7, 2026 | |
| Xero | Third-party app | Xero contacts synced to Creatio accounts; Xero products synced; Xero invoices synced | Oct 7, 2026 |
| Zapier | Marketplace app | — | Oct 7, 2026 |
| Zoom | Marketplace app | Zoom meetings created from contacts, opportunities and activities; Attendees, duration, recording and transcript written back to Creatio; Zoom meetings shown in the Creatio Calendar | Oct 7, 2026 |
