Membrain
Membrain is a B2B sales enablement platform with a built-in CRM, sold as Prospecting, Active Pipeline, Account Growth and Elevate modules that guide reps through a defined sales process.
What is Membrain?
Membrain is a sales enablement platform for B2B teams. Four modules sit on a CRM that is included at no extra cost: Prospecting (sales engagement playbooks), Active Pipeline (a guided sales process inside each opportunity), Account Growth (account plans and relationship mapping) and Elevate (coaching and development plans). Insight Engine is an AI layer that uses your defined sales process, playbooks and pipeline data.
Who is it for?
B2B sales teams that have, or want, a documented sales process and sales managers who coach reps against it. Teams that want a lightweight contact database and pipeline without process guidance will pay for modules they do not use.
Pricing
Prices are per month and listed in USD, EUR and SEK (49, 69 and 89 in USD and EUR; 490, 690 and 890 in SEK). The page does not state the billing period.
- Prospecting: $49 per user.
- Active Pipeline: $69 per user.
- Account Growth: $89 per user.
- Elevate: $89 per coach.
- Product extensions: Tickets, Flows and Content Hub, priced separately.
- Platform upgrades: Insight Engine, API+ and Automation+, priced separately.
Prices checked on 6 October 2026.
Strengths
- Process-guided pipeline: Active Pipeline puts your sales process inside each opportunity.
- CRM included: companies and contacts, automated imports, customizable views and advanced filters come with the modules at no extra cost.
- Coaching module: Elevate gives sales leaders coaching insight and development plans per rep.
- Content Hub: sales collateral and training content sit inside the sales process.
- Pick-your-modules pricing: each user gets only the toolkit they need.
What to consider
- API+ and Automation+ are paid platform upgrades, so integrations and automations raise the real cost.
- Insight Engine is described as "soon here" on the pricing page. Check what ships today.
- Extension and upgrade prices are not listed.
- The product assumes you follow a defined sales process. Teams without one get little from it.
- The pricing page does not state the billing period.
Bottom line
Shortlist Membrain if you run a B2B sales team that wants reps guided through a set process and managers who coach on it. Before buying, ask for the price of API+, Automation+ and Insight Engine.
WeekCRM score: 74 out of 100
Membrain is number 19 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 11/20 | $690 a month on Active Pipeline, billed annually |
| Integrations | 8/20 | 8 of 20 common apps connect natively or through a marketplace |
| Ease of use | 20/20 | 9 out of 10 from customer reviews Capterra 4.7/5, 10 reviews (too few, not counted); G2 9/10, 224 reviews |
| Release pace | 15/15 | 16 dated releases in 180 days |
| Openness | 15/15 | public API docs, public changelog, self-serve export |
| Price transparency | 5/5 | Every plan has a public price |
| Free entry | 0/5 | Demo only |
Membrain integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| DocuSign | Built in | — | Oct 7, 2026 |
| Gmail | Built in | — | Oct 7, 2026 |
| Mailchimp | Built in | — | Oct 7, 2026 |
| Microsoft Teams | Built in | — | Oct 7, 2026 |
| Outlook | Built in | — | Oct 7, 2026 |
| Slack | Built in | — | Oct 7, 2026 |
| Zapier | Marketplace app | — | Oct 7, 2026 |
| Zoom | Built in | — | Oct 7, 2026 |
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