CRM

Folk CRM

Contact-based CRM that replaces spreadsheets. Built for teams managing relationships — hiring, fundraising, partnerships.

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Website folk.app
Pricing Free plan, paid from $20/mo
Our rating 4.5/5
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What is Folk?

Folk is a people-first CRM built for organizing and managing your network. It centralizes contacts from Gmail, LinkedIn, spreadsheets, and other sources, allowing teams to collaborate around relationships — without needing to build deal pipelines.

Who is it for?

Built for teams in HR, fundraising, recruiting, partnerships, and PR — any group working around people rather than deals. Ideal for startups, agencies, or freelancers managing a network collaboratively.

Strengths

  • Unified contact book: sync from Gmail, LinkedIn, and spreadsheets
  • Tags, filters, reminders, and custom fields make sorting easy
  • Team inbox and shared contact views to avoid duplicate efforts
  • Email campaigns, templates, and tracking built-in
  • Modern UI with simple onboarding for non-tech teams

What to consider

  • Not suited for complex sales pipelines or heavy reporting
  • Some features require a paid plan
  • Better for people-centric workflows — not a fit for opportunity tracking

Bottom line

If your team still manages outreach in spreadsheets, Folk is a clear upgrade. It brings structure to contact-heavy work like PR, hiring, and relationship management.

Frequently asked questions

What is folk CRM?
folk is a modern relationship CRM that turns your network — LinkedIn connections, email contacts, calendar guests — into a unified database you can segment and outreach from. It's designed for founders, agencies, recruiters, and VCs who manage hundreds of relationships, not pipelines of deals.
How much does folk cost?
folk plans run $20/user/month (Standard), $40 (Premium), and $80 (Custom) when billed annually. The Standard plan covers most solo founders and small teams; Premium adds AI lookalikes, advanced sequences, and custom fields. There's a 14-day free trial.
Is folk better than HubSpot?
For relationship-driven work — fundraising, partnerships, recruiting, agency BD — yes. folk's LinkedIn capture and one-click contact import are dramatically faster than HubSpot's. For traditional sales pipelines, marketing automation, or 50+ rep teams, HubSpot or Pipedrive fit better.
Does folk integrate with LinkedIn?
Yes — folkX is folk's Chrome extension that captures LinkedIn profiles into your CRM in one click, automatically pulling job title, company, and mutual connections. It's the standout feature that pulls most users in.
Who should use folk?
folk fits solo founders, agencies, VCs, recruiters, and consultants — anyone who works through relationships rather than pipelines. Teams of 1–10 doing fundraising, partnerships, or relationship-based BD get the most value. Pure sales teams should look at Pipedrive or Close instead.

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