CRM
Folk CRM
Contact-based CRM with a free two-week trial, LinkedIn and email capture, AI assistants and lead scoring. Used for sales, partnerships, recruiting and fundraising.
Try Folk CRM →
Try Folk CRM: weekcrm.com/go/folk (affiliate link)
Affiliate link: weekcrm may earn a commission. It doesn't change the score.What is Folk?
Folk is a CRM for managing relationships and sales. It collects contacts from LinkedIn, Gmail, Outlook, WhatsApp and spreadsheets, and teams share one database. AI features include sales assistants, a web search assistant for lead research, lead scoring against your ideal customer profile, sentiment analysis, relationship summaries and automatic task and follow-up suggestions. Integrations number 30+ through its API and MCP, and Zapier and Make connect 1,000+ more apps.
Who is it for?
The site names sales teams, agencies, startups, venture capital firms and partnership teams, and the product also serves recruiting and fundraising work. Folk positions itself as a replacement for tools such as Apollo, Lusha, Pipedrive and HubSpot. Teams that need a large pipeline with strict stage rules should check Premium first.
Pricing
Annual billing is 20% cheaper. Every plan has a 2-week trial with no credit card, and there is no free plan.
- Standard: $24/member/mo annual ($30 monthly). 500 enrichment credits and 2,000 messages per member per month, 1 account sync per member, 1 custom domain.
- Premium: $48/member/mo annual ($60 monthly). 1,000 enrichment credits, 5,000 messages, 5 account syncs per member, 3 custom domains; adds email sequences, custom objects and deals, dashboards, API access and full interaction history.
- Enterprise: from $80/member/mo annual (from $100 monthly). Custom limits, custom integrations, account manager, group-level permissions, security controls, priority support.
Prices checked on 6 October 2026.
Strengths
- Multi-source capture: LinkedIn, Gmail, Outlook and WhatsApp feed one contact database.
- AI research and scoring use web search and your ICP to rank leads.
- Automation connectors: Zapier and Make reach 1,000+ apps, and an MCP server is available.
- Sequences and custom objects on Premium cover outbound and non-standard records.
- Transparent price list with per-member credit limits.
What to consider
- No free plan; the trial lasts two weeks.
- Email sequences, custom objects, deals, dashboards and API access need Premium at $48.
- Standard allows 1 account sync per member, and credit limits cap enrichment and AI use.
- Enterprise pricing starts at $80 and depends on custom terms.
Bottom line
Shortlist Folk if your team runs on relationships and wants contact capture plus AI research without a heavy setup. Before buying, check that the Standard plan covers your sequences, deals and dashboards, because those start on Premium.
WeekCRM score: 70 out of 100
Folk CRM is number 29 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 11/20 | $480 a month on Premium, billed annually |
| Integrations | 7/20 | 7 of 20 common apps connect natively or through a marketplace |
| Ease of use | 20/20 | 9.2 out of 10 from customer reviews Capterra 4.6/5, 46 reviews; App Store 5/5, 2 ratings (too few, not counted) |
| Release pace | 15/15 | 15 dated releases in 180 days |
| Openness | 11/15 | public API docs, public changelog |
| Price transparency | 3/5 | Some plans are “contact sales” |
| Free entry | 3/5 | Free trial |
Folk CRM integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| Gmail | Built in | Gmail conversations synced into folk | Oct 7, 2026 |
| Built in | LinkedIn profiles imported into folk with one click (Chrome extension) | Oct 7, 2026 | |
| Make | Marketplace app | Create, find, get and update people and companies | Oct 7, 2026 |
| Outlook | Built in | Outlook email conversations imported into folk | Oct 7, 2026 |
| PandaDoc | Marketplace app | folk people and company data filled into PandaDoc templates as variables | Oct 7, 2026 |
| Built in | WhatsApp and WhatsApp Business conversations and contacts imported into folk | Oct 7, 2026 | |
| Zapier | Marketplace app | — | Oct 7, 2026 |
| Aircall | Through Zapier or Make | — | Oct 7, 2026 |
| Calendly | Through Zapier or Make | Add new Calendly meetings participants to folk; Create new folk persons when new Calendly invitees are added; Create new persons in folk from newly added invitees in Calendly | Oct 7, 2026 |
| DocuSign | Through Zapier or Make | folk contact details mapped to DocuSign templates when a contact is tagged; Envelope status, ID and completion date written back to folk | Oct 7, 2026 |
| Mailchimp | Through Zapier or Make | Contacts tagged in folk added to a Mailchimp audience; Mailchimp unsubscribes and bounces update contact status or tags in folk | Oct 7, 2026 |
| Slack | Through Zapier or Make | Send channel messages in Slack when new contacts are added in folk; Send Slack messages when company fields are updated in folk; Update persons in folk when new pushed messages happen in Slack | Oct 7, 2026 |
Frequently asked questions
What is folk CRM?
Folk is a CRM for managing relationships and sales. It collects contacts from LinkedIn, Gmail, Outlook, WhatsApp and spreadsheets into one database that teams share. AI features include sales assistants, a web search assistant for lead research, lead scoring against your ideal customer profile, sentiment analysis, relationship summaries and automatic task and follow-up suggestions.
How much does folk cost?
Standard is $24 per member per month billed annually ($30 monthly), Premium is $48 ($60 monthly), and Enterprise starts at $80 ($100 monthly). Annual billing is 20% cheaper. Every plan has a 2-week trial with no credit card, and there is no free plan. Email sequences, custom objects and deals, dashboards and API access start on Premium.
Is folk better than HubSpot?
Folk positions itself as a replacement for tools such as HubSpot, Apollo, Lusha and Pipedrive. It fits teams that run on relationships and want contact capture from LinkedIn, Gmail, Outlook and WhatsApp plus AI research without a heavy setup. Teams that need a large pipeline with strict stage rules should check Premium first, since sequences, custom objects, deals and dashboards start there.
Does folk integrate with LinkedIn?
Yes. LinkedIn is one of the sources that feeds folk's contact database, alongside Gmail, Outlook and WhatsApp. Beyond that, folk has 30+ integrations through its API and MCP, and Zapier and Make connect 1,000+ more apps.
Who should use folk?
Folk fits sales teams, agencies, startups, venture capital firms and partnership teams, and it also serves recruiting and fundraising work. Check that the Standard plan covers your needs before buying, because email sequences, custom objects, deals and dashboards start on Premium at $48 per member per month billed annually.