Propertybase

What is Propertybase?

Propertybase is a CRM built natively on Salesforce for real estate. It captures, routes and auto-matches leads, tracks deals from inquiry to commission, sends email marketing and property alerts, and creates tasks and client messages automatically. It has iOS and Android apps, document management with Authentisign, and AI lead scoring through Salesforce Agentforce. It is now sold under the Lone Wolf brand.

Who is it for?

Real estate agents, teams and brokerages, from small offices to enterprises with 200+ agents across territories. The vendor says more than 20,000 users in 60+ countries use it, including Keller Williams and Sotheby's International. Solo agents who want a simple contact tool may find a Salesforce-based product heavy.

Pricing

• From $89/user/mo: includes a Force.com license, so you pay no separate Salesforce fee.
• Higher tiers and enterprise: the page does not list them. Ask sales.

Prices checked on 6 October 2026.

Strengths

• Salesforce platform underneath: the CRM runs on Salesforce, and the vendor cites 4,000+ apps reachable through the Salesforce marketplace.
• Lead routing and auto-matching: new leads are captured, assigned and matched to listings.
• Transaction tracking: deals run from inquiry to commission in one pipeline.
• Mobile apps: iOS and Android.
• Compliance: the vendor lists SOC 2 and GDPR compliance and 99.9% uptime.

What to consider

• Only a starting price is published, so total cost for your team size is unknown until you get a quote.
• Because it sits on Salesforce, custom changes may need Salesforce admin skills.
• Lone Wolf now owns the product, so check roadmap and support terms with them.
• Only the entry price is stated, so ask what the quote includes beyond the base license.

Bottom line

Shortlist Propertybase if you run a brokerage or team that wants a real estate CRM on the Salesforce platform. Before buying, get a written quote for your seat count and ask who administers the Salesforce layer.