SugarAI

What is SugarAI?

SugarAI is the new name of SugarCRM; the site footer reads "SugarCRM is now SugarAI" (2026). It is a CRM suite with four products: Sugar Sell for sales automation, Sugar Predict for sales intelligence and coaching, Sugar Market for marketing and Sugar Serve for customer service. The AI finds opportunities, flags threats across accounts and prepares context before meetings. Workflows are configured with no-code and low-code tools, and the platform integrates with 180+ ERP systems.

Who is it for?

B2B sales teams that need AI guidance on where to focus, and companies that connect the CRM to an ERP. SugarAI reports 4,000+ customers in 120+ countries. Small teams that want a flat low price per seat, or a free tier, should look elsewhere.

Pricing

• Standard+: $68/user/mo (annual), includes sales cycle management, business process management, analytics and mobile access.
• Advanced+: $98/user/mo (annual), adds AI guided selling, forecasting, mail and calendar integration, geo mapping, AI summaries, the Sugar Cube AI Assistant and smart prompts.
• Premier+: $155/user/mo (annual), adds data enrichment, news feeds, smart guides, discovery and meeting preparation.
• Precision+ (Advanced or Premier plus Sugar Predict): contact sales; no public price.
• Connect+ add-on: +$20/user/mo (annual) for Zoom and Teams meeting transcripts.

Sugar Market and Sugar Serve have no price on the pricing page we read. Prices checked on 6 October 2026.

Strengths

• ERP retention and reorder signals: Precision+ combines Sugar Sell with Sugar Predict for retention, cross-sell and reorder intelligence from ERP data.
• Meeting preparation: Premier+ prepares reps for meetings, and Connect+ brings Zoom and Teams transcripts into the CRM.
• AI guided selling and forecasting start at Advanced+ ($98), so the AI layer does not need the top plan.
• Four products on one platform cover sales, predictive insight, marketing and service.
• Fully supported migration services, according to the SugarAI site.

What to consider

• Standard+ has no AI guided selling or forecasting; those start at Advanced+, $30 more per user.
• Precision+ and the ERP-driven features have no public price, so the real cost needs a sales conversation.
• Meeting transcripts cost an extra $20/user/mo, which makes Advanced+ with Connect+ $118.
• Marketing and service products are priced separately from Sugar Sell.

Bottom line

Shortlist SugarAI if you sell B2B and want AI prompts tied to ERP data. Before buying, get a quote for Precision+ and for Sugar Market or Serve if you need them, because only Sugar Sell is priced publicly.