Relate

What is Relate?

Relate is a CRM for B2B companies, backed by Y Combinator. It stores people and organizations, tracks deals through stages (Potential, Pending, Closed Won, Lost), and has an inbox for communications. Records can be searched, sorted and filtered into custom views, and deal activity shows who updated what and when. It integrates with LinkedIn, Gmail, Outlook and Zapier, and offers contact enrichment.

Who is it for?

B2B sales teams that want a light CRM, and individuals who want a personal CRM. Teams that need advanced forecasting or a large partner ecosystem should compare bigger platforms.

Pricing

• Personal: free. Unlimited contacts, LinkedIn integration, 30-day email and note history, up to 10 guests.
• Personal Pro: $15/mo. Full email and note history, unlimited file uploads, up to 50 guests.
• Team: free, with the same limits as Personal.
• Team Business: $60/user/mo. Full history, unlimited qualified deals, reporting and dashboards, up to 50 guests.
• Enterprise: custom. Custom and data warehouse integrations, reverse ETL, multiple workspaces, security features, up to 100 guests.
• Relate Marketing: free; unlimited email sends and users.
• Enrichment: up to 250 enrichments, then pay as you go.

Prices checked on 6 October 2026.

Strengths

• Free tier: unlimited contacts on a free team plan.
• LinkedIn integration: included on the free plan.
• Reporting and dashboards: available on Team Business.
• Free email marketing: unlimited sends, tracks opens and clicks.

What to consider

• The free plans keep only 30 days of email and note history.
• Unlimited qualified deals and reporting need Team Business at $60 per user.
• Guest invites are capped at 10, 50 or 100 depending on plan.
• The pricing page does not state whether Team Business is billed annually or monthly.

Bottom line

Shortlist Relate if you want a free or low-cost B2B CRM with LinkedIn and inbox built in. Before buying, check the 30-day history limit against how long your deals run.