Real Estate CRM
Follow Up Boss
CRM for real estate agents and teams with lead routing, a dialer and texting, email automation, deal tracking and reporting. Integrates with 250+ lead sources and websites.
What is Follow Up Boss?
Follow Up Boss is a CRM for real estate. It collects leads from 250+ lead sources and website providers, assigns them with routing rules, and gives agents an integrated dialer, texting and email with automated follow-up. It also tracks deals, runs team leaderboards, reports on activity and has mobile apps and AI features.
Who is it for?
The vendor serves solo agents, agents on teams, team leads, administrators and inside sales associates. It reports that 36 of the 50 highest-volume US teams use it. It is built for real estate, so teams in other industries should look at a general CRM.
Pricing
Annual billing equals two months free. Every plan has a 7-day free trial, no contracts and phone and email support seven days a week.
- Grow: $58/user/mo annual ($69 monthly). Lead organization, automation, calling, texting and email, mobile app, AI features. Calling is a $33/user annual add-on ($39 monthly).
- Pro: $416/mo annual ($499 monthly) for 10 users; extra users $41 annual ($49 monthly). Adds unlimited calling and texting, team inboxes, call reporting, enhanced support, onboarding and advanced AI.
- Platform: $833/mo annual ($1,000 monthly) for 30 users; extra users $17 annual ($20 monthly). Adds teams within teams, enhanced onboarding and priority support.
Prices checked on 6 October 2026.
Strengths
- Lead routing assigns new leads automatically across a team.
- Calling and texting inside the CRM with call reporting on Pro.
- 250+ lead source and website integrations feed leads directly.
- Team structures: Platform supports teams within teams.
- Support seven days a week by phone and email on all plans.
What to consider
- Calling is a paid add-on on Grow.
- Team inboxes, call reporting and unlimited calling start on Pro at $416 a month.
- Pro includes 10 users and Platform 30, so team size drives the plan.
- The CRM is built for real estate only.
Bottom line
Shortlist Follow Up Boss if you run a real estate team with steady lead flow and need routing, calling and texting in one place. Before buying, price the calling add-on or the Pro plan for your team size.
WeekCRM score: 62 out of 100
Follow Up Boss is number 47 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 11/20 | $416 a month on Pro (10 users included), billed annually |
| Integrations | 5/20 | 5 of 20 common apps connect natively or through a marketplace |
| Ease of use | 16/20 | 8.9 out of 10 from customer reviews Capterra 4.5/5, 58 reviews; G2 9/10, 96 reviews; App Store 4.28/5, 390 ratings |
| Release pace | 7/15 | 3 dated releases in 180 days |
| Openness | 15/15 | public API docs, public changelog, self-serve export |
| Price transparency | 5/5 | Every plan has a public price |
| Free entry | 3/5 | Free trial |
Follow Up Boss integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| Gmail | Built in | — | Oct 7, 2026 |
| Mailchimp | Built in | — | Oct 7, 2026 |
| Make | Marketplace app | — | Oct 7, 2026 |
| Outlook | Built in | — | Oct 7, 2026 |
| Zapier | Marketplace app | — | Oct 7, 2026 |
