Top Producer
Long-running real estate CRM with farming, smart drip campaigns, and transaction management. Tiered plans scale from solo agents to 25-person teams with optional add-ons for leads and geographic farming.
What is Top Producer?
Top Producer is one of the oldest names in real estate CRM and has been reworked for 2026 around smart drip campaigns, MLS-driven farming, and an AI-assisted follow-up coach. The current product ships six pricing tiers — a single-agent Pro plan, two lead/farming add-on bundles, and three team plans sized for 5, 10, or 25 agents.
Who is it for?
Agents and teams with established books of business who want marketing-to-farming automation tied to their MLS. The per-user price is higher than Wise Agent or Realvolve, so it rewards agents whose transaction volume justifies the spend.
Strengths
- Smart drip campaigns — behavior-aware sequences that adapt to what contacts actually engage with.
- Farming add-on — targeted outreach to a specific geography with predictive "likely to sell" scoring from MLS data.
- Transaction management — close checklists, task tracking, and document handling baked in.
- Team plans — dedicated tiers for 5/10/25-agent teams with consolidated reporting.
- Long history and integrations — mature partner ecosystem, especially around lead providers and IDX.
What to consider
- Pro plan at $179/user/mo is expensive for a solo agent relative to flat-rate competitors.
- Add-on model (Pro + Leads, Pro + Farming) makes the real monthly cost hard to predict until you've priced everything.
- UI is dated compared to newer entrants like Lofty or BoldTrail.
- Limited true AI features — automation is heavy on rules, lighter on model-driven recommendations.
Bottom line
Top Producer is a solid, established pick for agents who value farming and drip marketing over an all-in-one platform. Run the numbers carefully with the add-ons included — it's easy to land closer to $300–$500/month once you've got leads and farming turned on.
Related articles
No articles yet.