Top Producer

What is Top Producer?

Top Producer is a CRM for real estate agents and teams. It holds contacts with a 360-degree view, MLS market reports, automated follow-up by email and SMS, and transaction management with templates. AI Author drafts emails and texts. Smart Farming flags homeowners likely to sell within 12 months.

Who is it for?

Agents and teams that want MLS-linked follow-up, farming and online lead response. The Pro plan costs $179 per user per month, so it suits agents whose volume covers that cost. Solo agents on a tight budget should compare cheaper flat-rate real estate CRMs.

Pricing

• Pro: $179/user/mo, includes Market Snapshot reports, SMS and email automation, transaction management and MLS integration (320+ boards).
• Pro + Leads: from $479/mo depending on lead volume, adds Social Connect lead generation and exclusive leads.
• Pro + Farming: from $599/mo depending on farm size, adds Smart Targeting AI farming and multi-channel marketing.
• Pro Teams 5 / 10 / 25: $399 / $699 / $1,199 per month for up to 5, 10 or 25 users, with shared contacts.

Add-ons: Top Producer Website $35/user/mo; FiveStreet $25/user/mo. Prices checked on 6 October 2026.

Strengths

• MLS integration covers 320+ boards.
• Smart Farming scores homeowners on likelihood to sell in 12 months.
• Transaction management with templates is in the base Pro plan.
• Team plans price 5, 10 or 25 users as a flat monthly fee.
• Connects to 150+ lead sources, Gmail, iCloud and Outlook.

What to consider

• Pro costs $179 per user per month.
• Leads and Farming plans start at $479 and $599 per month, with variable final price.
• Website and FiveStreet are separate add-ons.
• Team plans cap at 5, 10 or 25 users.

Bottom line

Shortlist Top Producer if farming and MLS-driven follow-up are central to how you win business. Get a written quote including leads, farming and website add-ons before you commit.