Real Estate CRM

Lofty

All-in-one real estate CRM and AI marketing platform (formerly Chime). Pairs an IDX website and lead-gen stack with an AI assistant that drafts follow-ups and identifies seller intent inside your existing database.

CRMReal EstateAILead GenerationIDX Website
Website lofty.com
Pricing From $449/mo (Core); Enterprise to $1,500/mo + per-user and ad fees
Our rating 4.2/5
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What is Lofty?

Lofty is the platform formerly known as Chime — a real estate CRM that bundles IDX websites, lead-capture landing pages, a power dialer, marketing automation ("Smart Plans"), and an AI assistant for lead nurture. In April 2026, Lofty launched Homeowner Agent, an AI tool that sifts existing CRM contacts for seller intent signals and automates listing-side outreach — a first-of-its-kind feature inside a real estate CRM.

Who is it for?

Teams and agents who want lead generation and CRM under one roof and are comfortable spending on paid ads managed inside the platform. Well-suited to brokerages that rely heavily on inbound web leads and want AI doing the first-touch nurturing.

Strengths

  • IDX + CRM + ads in one — 33+ built-in lead-gen methods, including managed Google/Facebook ad campaigns.
  • AI Workforce — virtual assistant capabilities for predictive lead scoring, automated SMS/email follow-ups, and meeting prep.
  • Homeowner Agent (2026) — identifies likely sellers in your existing database instead of only working inbound buyer leads.
  • Power dialer — native calling with logging and recording; not a third-party add-on.
  • Smart Plans — behavioral nurture sequences that respond to lead activity, not just calendar time.

What to consider

  • Core plan at $449/mo is real-team pricing; add-ons for extra users and ad management push the true monthly cost up fast.
  • Legacy "Chime" search results still float around; double-check you're reading current 2026 Lofty documentation, not three-year-old Chime reviews.
  • Learning curve is real — the platform is wide, and most teams need 30–60 days to use more than 40% of what they're paying for.
  • Customer support reviews are mixed at the SMB tier; enterprise accounts report better coverage.

Bottom line

Lofty is one of the stronger AI-first real estate CRMs on the market in 2026, especially for teams that want lead generation and nurture in the same tool. If your growth plan depends on listings more than buyer leads, the new Homeowner Agent feature is worth evaluating specifically. Budget for the real cost (Core + add-ons + ads), not the list price.

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