CRM
Zoho CRM
Cloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.
What is Zoho CRM?
Zoho CRM is a cloud sales CRM from Zoho. It manages leads, contacts and deals across multiple pipelines, with workflow rules, cadences and no-code functions. Zia, Zoho's AI assistant, runs agents for tasks such as email rewriting and anomaly detection. Higher plans add CPQ, journey orchestration and approval processes. The vendor says it connects to 1,000+ apps through Zoho Marketplace.
Who is it for?
Small and mid-sized sales teams that want configurable pipelines and automation at a low per-seat price, especially teams that already use other Zoho apps. Solo users and teams of up to 3 can start on the free plan. Teams that want a minimal interface with little setup should look at lighter CRMs.
Pricing
- Free: 3 users, contact management, workflow automation, standard reports, mobile apps and 5,000 API calls a day.
- Standard: $14/user/mo (annual), email integration, built-in calling, multiple pipelines.
- Professional: $23/user/mo (annual), adds AI agents, process management, inventory and CPQ.
- Enterprise: $40/user/mo (annual), adds multi-team management, approval processes, custom functions and extended AI.
- Ultimate: listed on the pricing page; the USD price was not shown when checked.
Bigin, Zoho's CRM for small businesses, starts at $7/user/mo. Prices checked on 6 October 2026.
Strengths
- Free tier: 3 users with workflow automation and mobile apps, no stated time limit.
- Multiple pipelines: Standard includes them, so teams with separate sales motions can split their deals.
- Automation: workflow rules, cadences and no-code functions cover follow-ups without developers.
- Zia AI: agents and predictive intelligence start on Professional.
- Quoting: CPQ is available from Professional.
What to consider
- AI agents start at Professional ($23) and approvals, multi-team management and extended AI need Enterprise ($40).
- The free plan covers 3 users only.
- The feature set is broad, so setup takes admin time.
- The vendor pages give an integration count (1,000+), not a named list. Check the marketplace for each app you need.
Bottom line
Shortlist Zoho CRM if you want configurable pipelines and automation at $14 to $40 per user and may adopt other Zoho apps. Before buying, check that each app you rely on has a listed integration and decide whether you need Enterprise-level features.
WeekCRM score: 96 out of 100
Zoho CRM is number 2 of 83 CRMs we have scored. Every point comes from a fact with a source, checked on Oct 7, 2026.
| Check | Points | What we found |
|---|---|---|
| Price for 10 people | 20/20 | $140 a month on Standard, billed annually |
| Integrations | 20/20 | 20 of 20 common apps connect natively or through a marketplace |
| Ease of use | 16/20 | 8.5 out of 10 from customer reviews Capterra 4.2/5, 7,003 reviews; App Store 4.41/5, 2,691 ratings |
| Release pace | 15/15 | 21+ dated releases in 180 days |
| Openness | 15/15 | public API docs, public changelog, self-serve export |
| Price transparency | 5/5 | Every plan has a public price |
| Free entry | 5/5 | Free plan |
Zoho CRM integrations we verified
| App | How it connects | What syncs | Checked |
|---|---|---|---|
| Aircall | Marketplace app | Calls and messages logged as Activities; Call comments and recording links synced; Zoho CRM contacts synced into Aircall; AI call summaries and transcripts logged; SMS, MMS and WhatsApp messages logged as Notes | Oct 7, 2026 |
| Calendly | Third-party app | Calendly appointments managed from Zoho CRM | Oct 7, 2026 |
| DocuSign | Marketplace app | Documents sent for signature from Leads, Contacts, Accounts, Deals, Quotes, Invoices, Purchase Orders and Sales Orders; Signing status and reminders; Signed documents stored in Zoho CRM; Envelopes, Envelope Events and Envelope Recipients modules created | Oct 7, 2026 |
| Gmail | Marketplace app | CRM sidebar inside Gmail; Leads, contacts and notes added to Zoho CRM from Gmail | Oct 7, 2026 |
| Intercom | Third-party app | Chat with Intercom contacts and users from Zoho CRM | Oct 7, 2026 |
| Marketplace app | Prospect LinkedIn profile data shown in Zoho CRM; Leads pushed to Sales Navigator | Oct 7, 2026 | |
| Mailchimp | Marketplace app | Leads and contacts synced to Mailchimp lists by field mapping; Mailchimp campaigns imported into the Campaigns module | Oct 7, 2026 |
| Make | Marketplace app | Contacts upserted; Quotes triggered; Records synced with other apps | Oct 7, 2026 |
| Microsoft Teams | Built in | CRM records shared to a Teams user or channel; Discussions on CRM records held in Teams | Oct 7, 2026 |
| Outlook | Marketplace app | Lead and contact data shown next to Outlook emails; CRM records updated from Outlook | Oct 7, 2026 |
| PandaDoc | Marketplace app | Documents generated from Zoho CRM data; eSignature collection | Oct 7, 2026 |
| QuickBooks | Built in | Contacts, accounts, vendors and products sync both ways; Quotes, invoices and purchase orders sync from QuickBooks to CRM only; Only Inventory-type products sync | Oct 7, 2026 |
| Shopify | Marketplace app | Shopify customers added as contacts; Purchases and product details tracked in Zoho CRM | Oct 7, 2026 |
| Slack | Marketplace app | CRM reports, charts and lead details shared to Slack channels; Notifications for CRM events, tasks and calls; Workflow rules post messages to Slack; Slash commands fetch CRM records | Oct 7, 2026 |
| Stripe | Third-party app | Stripe transactions handled from Zoho CRM | Oct 7, 2026 |
| Typeform | Marketplace app | Contacts created or updated from Typeform responses | Oct 7, 2026 |
| Third-party app | WhatsApp messages sent from Zoho CRM | Oct 7, 2026 | |
| Xero | Third-party app | Financial details and invoices kept in Zoho CRM | Oct 7, 2026 |
| Zapier | Marketplace app | Zoho CRM triggers and actions in Zaps | Oct 7, 2026 |
| Zoom | Marketplace app | Zoom meetings scheduled or started from Zoho CRM; Meetings logged in Activity History | Oct 7, 2026 |
Frequently asked questions
What is Zoho CRM?
Zoho CRM is a cloud sales CRM from Zoho. It manages leads, contacts and deals across multiple pipelines, with workflow rules, cadences and no-code functions. Zia, Zoho's AI assistant, runs agents for tasks such as email rewriting and anomaly detection, and higher plans add CPQ, journey orchestration and approval processes.
How much does Zoho CRM cost?
Zoho CRM is free for 3 users. Paid plans on annual billing are Standard at $14 per user per month, Professional at $23 and Enterprise at $40. An Ultimate plan is also offered, but its USD price was not shown when checked on 6 October 2026.
Is Zoho CRM better than HubSpot?
Zoho CRM suits small and mid-sized sales teams that want configurable pipelines and automation at a low per-seat price, especially teams already using other Zoho apps. Paid plans cost $14 to $40 per user per month on annual billing, and a free plan covers 3 users. Teams that want a minimal interface with little setup should look at lighter CRMs, and the broad feature set means setup takes admin time.
Does Zoho CRM have AI features?
Yes. Zia, Zoho's AI assistant, runs agents for tasks such as email rewriting and anomaly detection. AI agents start on the Professional plan ($23 per user per month, annual), and extended AI needs Enterprise ($40).
Who should use Zoho CRM?
Zoho CRM fits small and mid-sized sales teams that want configurable pipelines and automation at a low per-seat price, especially teams that already use other Zoho apps. Solo users and teams of up to 3 can start on the free plan. Teams that want a minimal interface with little setup should look at lighter CRMs.