Thryv

What is Thryv?

Thryv is a platform for local service businesses. It includes a CRM, appointment scheduling, invoicing and payments (ThryvPay), plus tools for local listings, reviews, websites, social media and advertising. AI features cover review responses and lead insights. Starter includes 60+ local listings and AI review management.

Who is it for?

Owners of local service businesses with 1 to 5 users: home services and trades, salons, spas and fitness, clinics, legal and finance, pet services, auto. Sales teams that need configurable pipelines, or businesses with more than 5 users, should look at a dedicated CRM.

Pricing

• Starter: $99/mo, or $84.15/mo billed annually, 1 user. Includes an AI website builder, 60+ local listings, AI review management, trackable phone numbers and performance insights.
• Signature: $399/mo, or $339.15/mo billed annually, 5 users. Adds social media management, SEO website, advanced listings, competitive insights and AI lead insights. The $250 onboarding fee is waived in year 1.
• Custom: quote-based, adds a custom Boosts suite.

Ads, Search, Social and Brand Boosts are add-ons for Signature and Custom. Prices checked on 6 October 2026.

Strengths

• One subscription covers CRM, scheduling, invoicing, payments and local marketing.
• Reviews from Yelp, YP.com, Trustpilot and 20 other sites can be requested and answered with AI-generated replies.
• Starter lists the business on 60+ local directories.
• Signature includes 5 users and 24/7 phone and email support.

What to consider

• Signature costs $399/mo ($339.15 annually), a large step from Starter.
• Starter covers 1 user.
• The site names no third-party app integrations beyond review sites.
• Ad, search, social and brand campaigns cost extra.

Bottom line

Shortlist Thryv if you run a local service business and want listings, reviews and CRM from one vendor. Check which CRM, scheduling and payment features sit in Starter, since the pricing page leads with marketing features.