Cloze

What is Cloze?

Cloze is a CRM that fills contact records from your email, calendar, calls and texts instead of manual entry. An agenda tool suggests daily activities and follow-ups, and the mobile app handles contact updates, reminders and AI-generated newsletters. The site markets it to real estate brokerages, with tools for mortgage capture, agent recruitment and lead routing. Its matching engine can connect to MLS and IDX feeds, with additional restrictions and charges.

Who is it for?

Real estate agents and brokerages. The site names Windermere, Sotheby's, Corcoran, Compass, Coldwell Banker, Berkshire Hathaway and eXp Realty as clients. Teams that need a deal-stage sales CRM, or that sit outside real estate, should look elsewhere.

Pricing

• Pro: $17/mo for an individual, billed annually ($19.99 month-to-month).
• Business Silver: $21/user/mo, billed annually ($24.99 month-to-month).
• Business Gold: $29/user/mo, billed annually ($34.99 month-to-month). Adds advanced integrations, text message syncing, smart custom fields, partner tracking and team analytics.
• Business Platinum: price not shown on the page. Adds user archiving and enterprise controls.
• Concierge Service: $20/user/mo with a $500/mo minimum, an add-on to any plan. Includes a customer success manager, data import help and 2 team training sessions a month.

Prices checked on 6 October 2026.

Strengths

• Automatic activity log: email, calls and meetings attach to the right contact without data entry.
• Daily agenda: suggests who to contact and when, based on past activity.
• Matching engine: matches clients to listings and listings to clients, and builds mail-merge emails from them.
• Integrations: the site lists 50+, including Gmail, Google Calendar, Microsoft 365, Slack, DocuSign, Dotloop and Zillow Premier Agent.
• Team controls: lead routing and sub-team hierarchies for brokerages.

What to consider

• The homepage speaks only to real estate brokerages. Non-real-estate users get a product shaped for someone else.
• Text message syncing, advanced integrations and team analytics start on Gold at $29/user/mo.
• User archiving and enterprise controls need Platinum, and its price is not published.
• MLS and IDX feed support carries additional restrictions and charges.
• The Concierge add-on has a $500/month minimum.

Bottom line

Shortlist Cloze if you run a real estate team that wants contact history built without manual logging. Before buying, ask which MLS feeds you can connect and what they cost on top of the plan.