CRM

Cloze

AI-powered relationship CRM that automatically logs emails, calls, and meetings to build a self-updating contact timeline. Has pivoted heavily toward real estate, with deep MLS integration and 80,000+ agent deployments.

CRMAIReal Estate CRMRelationship Management

What is Cloze?

Cloze is an AI-driven CRM that automatically builds contact timelines from your email, calendar, phone calls, and texts — so your activity log fills itself rather than requiring manual entry. The platform's MAIA AI assistant surfaces daily follow-up suggestions based on relationship strength and communication frequency. After a broad early positioning as a general relationship CRM, Cloze has substantially pivoted toward real estate; it now leads with real estate CRM and has onboarded eXp Realty's 81,000 agents.

Who is it for?

Real estate agents and brokerages looking for an AI-powered CRM with MLS integration and strong follow-up automation. Also useful for consultants, advisors, and other professionals managing large networks where staying on top of relationship cadence matters more than pipeline stages. Teams that need a traditional sales CRM with deal workflows should look elsewhere.

Strengths

Automatic activity capture — emails, calls, texts, and meetings auto-log to the right contact without manual input.
Daily AI agenda — each morning surfaces relationship cues and suggested follow-ups based on who's going cold.
Real estate depth — MLS integration, property tracking, and workflows built for the real estate transaction lifecycle.
AI writing tools — Ghostwriter for drafting replies, Smart Edit for tone adjustment, and newsletter generation built in.
Pipeline analytics — engagement-based pipeline scoring identifies deals that are stalling versus advancing.

What to consider

Auto-merge contacts is a documented and recurring issue across multiple review platforms — bad merges on key relationships can cause real data loss.
The real estate pivot means non-real-estate users are increasingly secondary; feature development reflects that prioritization.
No permanent free tier; paid plans start at $17/mo and enterprise pricing escalates significantly at $500+/mo minimum.

Bottom line

Cloze is a compelling option for real estate professionals who want AI-assisted relationship management without the manual upkeep of a traditional CRM. For everyone else, the product's direction has moved away from you. If you do evaluate it, test the contact merge behavior carefully before importing your network.