Buildout

What is Buildout?

Buildout is a commercial real estate (CRE) platform that, through acquisitions of Rethink CRM (2021) and Apto, has consolidated three of the best-known CRE CRMs into a single product. It combines deal-pipeline management, stacking plans, property search, and a marketing-document engine that produces the offering memorandums, brochures, and flyers CRE brokers actually ship to clients.

Who is it for?

Commercial real estate brokers, investment sales teams, and brokerages that need CRE-specific data models — properties, tenants, leases, stacking plans — rather than the buyer/seller/lead model that residential CRMs are built around.

Strengths

• CRE-native data model — properties, spaces, tenants, and leases are first-class objects, not hacked-in custom fields.
• Stacking plans — visualize occupancy, lease expirations, and available space by floor.
• Brochure and OM generation — turn listings into print-ready marketing documents without a designer.
• Deal pipeline — CRE-shaped stages (LOI, under contract, due diligence, close), not SaaS sales stages.
• Consolidated stack — CRM, deal management, and marketing tools from one vendor instead of three.

What to consider

• Pricing is "contact us" at the Rethink/Apto tier; Buildout CRM published pricing starts around $120/user/mo.
• Platform is purpose-built for CRE — useless for residential, financial advisors, or general B2B.
• Post-acquisition product consolidation is still settling; customers from pre-merge products report occasional feature gaps.
• Setup fee (~$250) on top of monthly subscription.

Bottom line

Buildout is the default for commercial brokers who want CRE-shaped software instead of bending a general CRM to fit. If your deals involve stacking plans, lease comps, or OMs, the purpose-built tooling earns its keep fast. Residential agents should ignore this entry and look at BoldTrail, Lofty, or Follow Up Boss.