Buildout

What is Buildout?

Buildout is a commercial real estate (CRE) platform for brokerages. Its modules cover finding and winning deals, marketing, and transaction management, and it sells Rethink as its CRM. It also owns Apto, which handles back-office work. The site describes AI features that identify property owners, generate property descriptions and outreach emails, and track follow-ups and commissions.

Who is it for?

CRE brokers in investment sales, leasing, tenant representation and capital markets, and the marketers and finance staff who support them. The site names Coldwell Banker Commercial, Newmark, NAI Global and Lee & Associates as customers and claims 50,000+ brokers. Residential agents should look at a residential CRM instead, such as BoldTrail, Lofty or Follow Up Boss.

Pricing

• Buildout solutions: from $125/user/mo, plus a platform maintenance fee. Buy one tool (marketing, CRM or transaction management) or the full suite.
• Rethink: $129/month, core CRM features.
• Rethink+: $299/month, adds property and ownership data, AI owner research, predictive analytics and 10 hours of premium support.
• Enterprise (100+ users): contact sales.

The pricing page does not state the platform fee amount, and it does not say whether the Rethink prices are per user. Prices checked on 6 October 2026.

Strengths

• CRE deal pipeline: tracks contacts, properties and deal stages in one place, with comps tracking.
• Property and ownership history: shows past deals and owners on a property record.
• Modular purchase: a brokerage can start with CRM only and add marketing or transaction tools later.
• Email connection: Rethink works with Gmail and Outlook and connects to Buildout Showcase for marketing.
• Reporting: dashboards cover pipelines and team productivity.

What to consider

• The platform fee and per-user basis of Rethink are not published. Ask for a written quote.
• Property and ownership data, AI owner research and premium support are on Rethink+ only.
• Buildout is built for CRE and does not fit residential, financial advisors or general B2B teams.
• Rethink, Apto and the Buildout suite are now sold side by side, so confirm which product your quote covers.

Bottom line

Shortlist Buildout if you run a commercial brokerage and want CRE-shaped objects and stages instead of bending a general CRM. Before buying, get the platform fee and the per-user terms in writing.