CRMs that integrate with Zapier
CRMs with mature Zapier integration — ready-made automations to thousands of tools, multi-step Zaps, and the fastest no-code path from a CRM trigger to any downstream system.
Why Zapier still matters for CRMs
Zapier is the integration layer of last resort — and often the integration layer of first resort. When a CRM ships a native integration with Tool X, that's better. But the universe of tools a real business uses is bigger than any CRM's native marketplace, and Zapier covers the long tail without an engineering project. The vendors below have mature Zapier apps (deep trigger and action coverage, real authentication, decent rate limits) — not the placeholder Zapier listings most software ships and then ignores.
What to prioritize
- Trigger and action depth. A useful CRM Zapier app has ten-plus triggers (new contact, stage change, deal won, custom-field update) and twenty-plus actions, not just "create record." Look at the Zapier app page and count.
- Custom field support. If you can't read or write custom fields through Zapier, the integration is a toy. The vendors below all expose custom fields end-to-end.
- Webhook fallbacks. When the native Zap doesn't quite cover your case, the CRM should support generic webhooks (in and out) so you can route through Zapier's Webhooks app.
- Rate-limit headroom. High-volume Zaps will burn through limits — check the published API rate limits before designing a workflow that fires on every contact update.
- Multi-step Zap fit. Real automations are 4–8 steps with branching. The CRM has to be a clean middle citizen in that chain, not the bottleneck.
When Zapier is the right call (vs. a native integration or a code project)
- Long-tail tool integration. Anything outside the native marketplace — internal tools, niche SaaS, regional vendors — is a Zap.
- Lead capture from forms and ads. Typeform, Tally, Webflow, Facebook Lead Ads — Zapier is faster than building a webhook handler.
- Cross-CRM sync during a migration. Two-way sync between a legacy CRM and a new one runs cleanly through Zapier with one shared key field.
- Rapid prototyping. Build the workflow in Zapier, validate it works, then graduate to a native integration or a code job once volume justifies the engineering cost.
When it isn't
- High-volume real-time sync. If you're firing 100k events a day, Zapier costs more than a small worker process and is harder to debug.
- Complex business logic. Multi-stage approvals, retries, error handling — you want a real workflow engine (n8n, Workato, Tray) or a native CRM workflow builder.
- Anything with strict auditability requirements. Regulated industries usually need an integration whose logs they own.
Below: CRMs with mature Zapier apps in our directory
Clay
Sales EngagementData enrichment and outbound workflow platform for GTM teams: tables pull from 200+ data providers, AI agents research accounts, and results sync to CRMs, sequencers and ad audiences.
Gainsight
Customer SuccessCustomer success platform for B2B and SaaS companies with health scores, renewal tracking, journey automation and AI agents. Sold in Essentials and Enterprise tiers on quote.
HighLevel
CRMCRM, funnel builder, SMS and email marketing platform for marketing agencies, priced per agency account with unlimited users and contacts. Agencies can resell it under their own brand.
lemlist
Sales EngagementOutbound tool for sales teams: a 650M+ lead database plus sequences across email, LinkedIn, calls, WhatsApp and SMS, with built-in email warm-up.
Less Annoying CRM
CRMContact manager and CRM for small businesses at one price of $15 per user per month, with contacts, pipelines, tasks, calendar sync, email logging and free phone support.
Outreach
Sales EngagementSales engagement platform for enterprise revenue teams: email and call sequences, conversation intelligence, deal management, forecasting and AI agents.
Planhat
Customer SuccessCustomer platform for B2B companies that combines a customer success platform, a sales CRM and professional services automation on one data model. Prices are quote-based.
Salesloft
Sales EngagementSales engagement platform with cadences, a dialer, conversation intelligence, deal management and, since the Clari merger, Clari Forecast.
SmartSuite
CRMNo-code work platform where teams build CRM, project, IT and GRC apps from templates. Team plan from $15/seat/mo (annual, 3-seat minimum).
Streak
CRMCRM that runs inside Gmail: pipelines, deal boxes, email tracking and mail merge sit in the inbox. For teams on Google Workspace; plans run $49 to $129 per user per month.
Vitally
Customer SuccessCustomer success platform for B2B teams with health scores, playbooks, shared docs, projects and AI meeting summaries. Used by 600+ B2B teams; prices are quote-based.
Bigin by Zoho CRM
CRMBigin is Zoho's pipeline CRM for small businesses of 1 to 20 people. It combines contacts, deals, email, calls and WhatsApp, with a free plan for one user and paid plans from $7 per user per month.
BoldDesk
Help DeskHelp desk with AI agents and ticketing across email, live chat, WhatsApp, SMS, voice, Teams, Slack, Facebook and Instagram. Sold as one plan to support teams of any size.
Bonsai
CRMClient and project management for service businesses: CRM, proposals, contracts, time tracking, invoicing and a client portal. Plans start at $9/user/mo billed annually.
CompanyHub CRM
CRMSales CRM for small teams with customizable fields and tables, 2-way email sync, a drag-and-drop automation builder and quote documents. Three paid plans from $15 per user a month.
Copper
CRMCRM for Google Workspace users that works inside Gmail, with pipelines, project management and workflow automation. Sold on Basic, Professional and Business plans from $23 per seat a month.
Dex
CRMPersonal CRM that merges contacts from email, calendar, LinkedIn, WhatsApp and other sources into one timeline, with keep-in-touch reminders. Built for individuals; an Enterprise tier adds team features.
EngageBay
CRMCRM, marketing automation and help desk suite for small businesses and startups, with a free plan for up to 15 users and 250 contacts.
eWay-CRM
CRMCRM that runs inside Microsoft Outlook, with contacts, sales and project modules, a free plan and AI email features. Also available in Microsoft Teams, web and mobile.
FreeScout
Help DeskOpen-source help desk and shared inbox built on PHP and Laravel that you host yourself, with unlimited agents, tickets and mailboxes and 50+ paid or free modules.
Freshsales
CRMSales CRM from Freshworks with lead scoring, deal pipelines, built-in phone and email, and the Freddy AI assistant. Built for startups and mid-sized sales teams.
Gleap
Help DeskSupport and feedback platform for software teams: in-app bug reports with session replay, live chat, a knowledge base and Kai AI agents. Built for SaaS and app teams.
Help Scout
Help DeskShared inbox and help desk that looks like email, with a knowledge base, live chat and the Compass AI agent. Built for support teams of 2 to 50 agents.
HelpSpot
Help DeskHelp desk software from UserScape with one flat annual price per agent count, in US cloud, EU cloud or self-hosted form. Built for small and mid-sized support and IT teams.
HoneyBook
CRMClient management platform for independent service businesses, combining proposals, contracts, invoices, payments, scheduling and lead forms. Available in the US, Canada, UK and Australia.
Keap
CRMKeap is a CRM and marketing automation platform for small businesses, with contacts, email and text campaigns, pipeline, quotes, invoices and an appointment scheduler.
LiveChat
Customer MessagingLiveChat is website chat software from Text, Inc. with agent routing, AI reply suggestions and chat summaries, an integration marketplace and four plans priced per agent.
Method CRM
CRMMethod CRM is a CRM built for QuickBooks Online and Desktop, with two-way sync, leads, estimates, invoicing, work orders and customer portals for small businesses.
Missive
Customer MessagingMissive is a shared team inbox for email, SMS, WhatsApp and social accounts, with internal comments, tasks, rules and an AI assistant that connects to other tools through MCP.
NetHunt CRM
CRMNetHunt CRM runs inside Gmail and Google Workspace, with lead and deal pipelines, email campaigns, WhatsApp and messenger channels, sales automation and an MCP server.
noCRM.io
CRMnoCRM (now Positive noCRM, from Positive Group) is a lead-management CRM built around next actions, with quick lead capture, a mobile app, quotes and invoices, and 3,000+ integrations on higher plans.
Nutshell
CRMNutshell is a CRM with email and calendar sync, pipelines, forms and landing pages, email marketing and AI features, sold in five tiers for small and mid-size sales teams.
Pipedrive
CRMSales CRM built around a Kanban-style pipeline, with workflow automation, email and calendar sync, and a marketplace of 500+ integrations. Aimed at small sales teams.
Pipeline CRM
CRMSales pipeline CRM for small and mid-size B2B teams, with custom pipelines, weighted forecasting, email sync and 64 integrations. Founded in 2006 as PipelineDeals.
ProsperWorks (now Copper)
CRMCopper is a CRM that runs inside Gmail and Google Workspace, with pipelines, task automation and contact enrichment. Built for small and mid-sized service businesses.
Re:amaze
Help DeskHelp desk for e-commerce and online businesses that combines email, live chat, social, SMS, voice and video in one inbox, with an AI agent and Shopify integration.
Redtail CRM
CRMCRM for financial advisors, owned by Orion, with workflow automation, compliant texting, document imaging and email archiving for RIAs and broker-dealers.
Relate
CRMSales CRM for B2B companies, backed by Y Combinator, with deal pipelines, a shared inbox, LinkedIn integration and enrichment. Free personal and team plans.
Salesforce Sales Cloud
CRMSalesforce Sales Cloud is a CRM for lead, opportunity and forecast management, with Agentforce AI sales agents. Editions range from a free suite to $550 per user per month.
Salesmate
CRMCRM with pipeline management, marketing automation, ticketing and AI agents in one platform. Serves 8,500+ businesses and lists 700+ integrations.
Scoro
CRMWork management and professional services platform that combines projects, resource planning, quoting, time tracking and invoicing. Sold as modular apps from $17 per user.
Teamgate
CRMSales CRM with a pipeline view, built-in SmartDialer, email sync and forecasting for SMB sales teams. Free for 2 users; paid plans from $39.90 per user per month.
Tidio
Customer MessagingLive chat, help desk and AI chatbot (Lyro) for small and mid-size businesses, with Flows automations. Used mostly by ecommerce stores and small support teams.
vCita
CRMClient management software with online scheduling, invoicing, payments, email/SMS marketing and AI receptionists, for solo and small service businesses.
Vendasta
CRMWhite-label platform for agencies, franchisors and software resellers that sell AI employees, reputation, SEO and social tools to local businesses.
Vtiger CRM
CRMCRM with sales, marketing and help desk modules and an open-source core, sold as cloud plans. For small and mid-size businesses that want one customer record across teams.
Zoho CRM
CRMCloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.
Close
CRMSales CRM for outbound teams with a built-in dialer, SMS, email and an AI agent called Chloe. Plans run $9 to $139 per user per month; the site lists 11,500+ teams.
Folk CRM
CRMContact-based CRM with a free two-week trial, LinkedIn and email capture, AI assistants and lead scoring. Used for sales, partnerships, recruiting and fundraising.
Attio
CRMCRM that logs email, calendar and call data automatically and adds AI agents, workflows and reporting. Built for startups and revenue teams.
Breakcold
CRMAI-native CRM for salespeople and AI agents, with a multichannel inbox for email, LinkedIn, WhatsApp and Telegram, plus Claude, ChatGPT and MCP access.
Capsule CRM
CRMContact-focused CRM for small businesses and professional services firms. Contacts, sales pipelines, projects, tasks and 100+ integrations, with a free plan for 2 users.
Monday CRM
CRMmonday CRM is a board-based CRM from monday.com with pipelines, a communications hub, quotes and invoices, automations and AI agents for lead sourcing, outreach calls and meeting prep.
HubSpot CRM
CRMHubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.