Tools that integrate with HubSpot CRM (2026)
CRMs and customer-tools that integrate cleanly with HubSpot — bidirectional sync, native marketplace apps, deep API depth, and the integration patterns that actually scale beyond a small team.
Why HubSpot integration is its own category
HubSpot has become the most-integrated CRM in the SMB-to-mid-market segment. The HubSpot marketplace lists 1,500+ apps; every modern SaaS tool ships a HubSpot integration; and the underlying API is mature, well-documented, and rate-limited generously enough for real production workloads. Buying decisions in 2026 increasingly factor in "does this tool have a great HubSpot integration?" as a primary criterion — not an afterthought.
The tools below either ship native HubSpot integrations or are themselves CRMs with deep HubSpot interoperability (sync, migration, or coexistence patterns).
What to prioritize when evaluating a HubSpot integration
- Direction of sync. One-way (read-only) integrations are common and often enough; bidirectional sync is more powerful but creates conflict-resolution complexity. Know which you need.
- Trigger and action depth. A useful HubSpot integration has 10+ triggers (contact created, deal stage changed, ticket closed, form submission) and 20+ actions, not just "create contact." Spot-check this on the integration's HubSpot marketplace page.
- Custom field and object support. If the integration can't read or write custom fields, custom objects, or custom properties, it's a toy. Real production integrations expose the full schema.
- Webhook reliability. For real-time workflows, the integration needs to support HubSpot webhooks (or polling at <5 minute intervals) and handle retries cleanly.
- Rate-limit awareness. HubSpot's API limits are generous but not infinite — at high volume (100k+ records, 10+ events/sec) the integration architecture matters.
- Marketplace certification status. HubSpot-certified apps go through review for security, reliability, and feature completeness. Look for "HubSpot Certified" badges.
When HubSpot integration patterns matter most
The integration question gets serious at three inflection points:
- Migration onto HubSpot: importing from Salesforce, Pipedrive, Zoho, or an old database. Quality of importer determines whether the project takes 2 weeks or 6 months.
- Coexistence with a sales-engagement tool: Apollo, Outreach, Salesloft, lemlist — the engagement tool needs deep HubSpot sync to not duplicate work.
- Marketing automation stack: when HubSpot Marketing Hub coexists with Customer.io, Iterable, or Klaviyo, the integration architecture (which tool owns the contact record? which tool sends the email?) is a major decision.
Beyond HubSpot Marketplace
Many integration patterns happen outside the marketplace:
- Zapier + Make: bridge HubSpot to thousands of long-tail tools where a native integration doesn't exist or isn't deep enough.
- n8n, Workato, Tray: enterprise-grade workflow orchestration for complex multi-system flows.
- Direct API + webhook builds: for high-volume real-time workflows, a custom integration via the HubSpot API often beats the marketplace app.
- iPaaS (MuleSoft, Boomi): large enterprises with 50+ tools in the stack typically run HubSpot through an iPaaS layer rather than direct point-to-point integrations.
Migrating to or from HubSpot
The migration question is increasingly common in 2026. Patterns:
- Salesforce → HubSpot: well-trodden path; HubSpot's importer plus a HubSpot Solutions Partner is the standard playbook. Budget 4–12 weeks at meaningful scale.
- Pipedrive → HubSpot: native importer handles 80% of the work; custom fields and workflows need remapping.
- Zoho → HubSpot: less mature importer; usually a CSV-based migration with cleanup work.
- HubSpot → Salesforce: less common but real; Salesforce's Data Loader and partner tools handle the inverse path.
- HubSpot → Attio or Folk: native importers from both vendors; modern CRMs have invested in HubSpot migration as a wedge into the customer base.
Below: CRMs and customer-tools with mature HubSpot integration in our directory
Apollo.io
Sales EngagementB2B contact database of 240M+ people and 30M+ companies, with email sequences, a dialer, enrichment and AI agents for outbound sales teams.
ChurnZero
Customer SuccessCustomer success platform for SaaS and subscription businesses with health scores, automated plays, in-app messages, surveys, renewal forecasting and AI agents. Prices are quote-based.
Clay
Sales EngagementData enrichment and outbound workflow platform for GTM teams: tables pull from 200+ data providers, AI agents research accounts, and results sync to CRMs, sequencers and ad audiences.
Gong
Sales EngagementRevenue intelligence platform that records and analyses sales calls and emails, with modules for sales engagement, forecasting and enablement.
lemlist
Sales EngagementOutbound tool for sales teams: a 650M+ lead database plus sequences across email, LinkedIn, calls, WhatsApp and SMS, with built-in email warm-up.
Outreach
Sales EngagementSales engagement platform for enterprise revenue teams: email and call sequences, conversation intelligence, deal management, forecasting and AI agents.
Planhat
Customer SuccessCustomer platform for B2B companies that combines a customer success platform, a sales CRM and professional services automation on one data model. Prices are quote-based.
SmartSuite
CRMNo-code work platform where teams build CRM, project, IT and GRC apps from templates. Team plan from $15/seat/mo (annual, 3-seat minimum).
Vitally
Customer SuccessCustomer success platform for B2B teams with health scores, playbooks, shared docs, projects and AI meeting summaries. Used by 600+ B2B teams; prices are quote-based.
Shuttio
IntegrationCRM migration into Attio. Moves HubSpot, Pipedrive, Affinity, Salesforce or a CSV with relationships, notes and optional field history. Built by the weekcrm team.
BoldDesk
Help DeskHelp desk with AI agents and ticketing across email, live chat, WhatsApp, SMS, voice, Teams, Slack, Facebook and Instagram. Sold as one plan to support teams of any size.
Bonsai
CRMClient and project management for service businesses: CRM, proposals, contracts, time tracking, invoicing and a client portal. Plans start at $9/user/mo billed annually.
Capacity
Help DeskAI support automation platform for mid-market and enterprise contact centers. Virtual agents handle voice, chat, SMS and email, with 270+ integrations to systems of record.
Common Room
Sales EngagementBuyer-intelligence and revenue platform for go-to-market teams. It merges CRM, product and engagement signals into person profiles, then scores prospects and runs email sequences.
Deskpro
Help DeskHelp desk for customer support, IT and HR teams, with email, chat, voice, SMS, WhatsApp and social channels. Deskpro Cloud is hosted, and Deskpro Private runs on your own servers.
Dixa
Customer MessagingCustomer service platform for ecommerce and consumer brands, with phone, email, chat, WhatsApp and social in one queue, plus an AI agent called Mim that resolves routine requests.
Ergo AI
CRMRevenue operations tool that records calls and meetings, updates Salesforce or HubSpot records automatically, flags deal risk and drafts follow-ups. Y Combinator-backed.
Gleap
Help DeskSupport and feedback platform for software teams: in-app bug reports with session replay, live chat, a knowledge base and Kai AI agents. Built for SaaS and app teams.
Help Scout
Help DeskShared inbox and help desk that looks like email, with a knowledge base, live chat and the Compass AI agent. Built for support teams of 2 to 50 agents.
HelpDesk
Help DeskTicketing system from Text (formerly LiveChat) that merges email, live chat, Messenger and SMS into one inbox, with AI agents and reply suggestions. Built for small and mid-sized support teams.
Helply
Help DeskAI-native help desk with a shared inbox and AI agents that investigate and resolve tickets. Charges for AI work in credits, with unlimited users on every plan.
HubSpot Service Hub
Help DeskHubSpot's help desk product, built on its CRM. It covers ticketing, a knowledge base, a customer portal and an AI Customer Agent. Built for support teams from 2 users up.
Kayako
Help DeskKayako One is a help desk with unified inbox, ticketing, knowledge base and live chat, plus Kay, an AI agent billed at $1 per resolved ticket with no seat fees.
Missive
Customer MessagingMissive is a shared team inbox for email, SMS, WhatsApp and social accounts, with internal comments, tasks, rules and an AI assistant that connects to other tools through MCP.
Pipedrive
CRMSales CRM built around a Kanban-style pipeline, with workflow automation, email and calendar sync, and a marketplace of 500+ integrations. Aimed at small sales teams.
Pylon
Help DeskSupport platform for B2B companies that works in Slack, Microsoft Teams, email, Discord and chat, with AI agents that investigate and answer tickets.
Salesforce Sales Cloud
CRMSalesforce Sales Cloud is a CRM for lead, opportunity and forecast management, with Agentforce AI sales agents. Editions range from a free suite to $550 per user per month.
Scoro
CRMWork management and professional services platform that combines projects, resource planning, quoting, time tracking and invoicing. Sold as modular apps from $17 per user.
Thena
Help DeskAI support platform for B2B teams that turns Slack, email, MS Teams, web chat and Discord conversations into tickets. Built for SaaS companies that support customers in shared channels.
Trengo
Customer MessagingShared inbox for WhatsApp, email, Instagram, Facebook, TikTok, live chat, SMS and voice, with AI agents. Built for support and sales teams in SMBs.
Unthread
Help DeskAI-native help desk that turns Slack and Microsoft Teams messages into tickets. For IT, HR, support and RevOps teams that take requests in chat.
Vendasta
CRMWhite-label platform for agencies, franchisors and software resellers that sell AI employees, reputation, SEO and social tools to local businesses.
Vivantio
Help DeskITSM and service desk platform with ITIL incident, problem and change management, a CMDB and no-code workflows. For IT teams and shared-services teams such as HR and facilities.
Zoho CRM
CRMCloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.
Freshdesk
Help DeskHelp desk from Freshworks that turns email, WhatsApp, social and chat messages into tickets, with AI agents and a knowledge base. Built for support teams of 5 to several hundred agents.
Close
CRMSales CRM for outbound teams with a built-in dialer, SMS, email and an AI agent called Chloe. Plans run $9 to $139 per user per month; the site lists 11,500+ teams.
Attio
CRMCRM that logs email, calendar and call data automatically and adds AI agents, workflows and reporting. Built for startups and revenue teams.