Dixa

What is Dixa?

Dixa is a customer service platform for ecommerce and consumer brands. Phone, email, live chat, WhatsApp and social messages enter one workspace with routing, IVR, call recording and SLAs. Mim, its AI agent, resolves routine requests such as refunds, tracking and order changes on chat, email and WhatsApp; the vendor says it can handle up to 80% of inquiries. An AI co-pilot suggests replies, surfaces articles, translates and detects sentiment.

Who is it for?

Dixa targets mid-market ecommerce and consumer brands in 42 countries; its site names Rapha, Oliver Bonas, Mejuri and Organic Basics. Integrations include Shopify, Magento, WooCommerce, Salesforce, HubSpot, Braze, Klaviyo and Jira. A team with no phone support, or one that wants a free tier, has cheaper options.

Pricing

Prices are per agent per month in euros (pounds also available) and billed monthly; annual billing saves about 20%.

• Growth: €89. Contact center across phone, email, forms, chat and social, knowledge base, Mim AI agent, routing, IVR, call recording, SLAs, native Shopify and Klaviyo plus 35+ integrations.
• Ultimate: €139. Adds routing with external data, knowledge-centered service, AI intent detection, advanced automations, skills-based routing, sandbox, third-party AI integrations.
• Prime: €179. Adds SSO, advanced AI intent detection, advanced insights, custom roles, auto redaction, multiple organizations, enterprise API limits.
• Mim AI Agent: €0.35 per conversation, on top of seats.

Prices checked on 6 October 2026.

Strengths

• Native phone with IVR, call recording, callback and voicemail sits in the same queue as digital channels.
• AI agent priced per conversation at €0.35, so you pay for what it handles.
• Ecommerce integrations: Shopify and Klaviyo are native.
• Skills-based routing on Ultimate sends tickets to the right agent.
• SSO and auto redaction on Prime serve stricter security needs.

What to consider

• The entry price is €89 per agent a month on monthly billing.
• Skills-based routing and advanced automations start on Ultimate at €139.
• SSO and custom roles need Prime at €179.
• AI conversations are billed on top of agent seats.

Bottom line

Shortlist Dixa if you run an ecommerce or consumer brand with phone and messaging support and want AI handling routine tickets. Before buying, estimate AI conversations per month and add that to the seat cost.