Apollo.io

What is Apollo.io?

Apollo.io is a B2B data and outbound platform. Reps search a database of 240M+ contacts and 30M+ companies, enrich records with waterfall enrichment that checks other data providers when Apollo has no match, and send email sequences or call from a parallel dialer. AI agents research accounts, build lists, write messages and book meetings. A Chrome extension shows contact data on LinkedIn, Gmail, Salesforce and HubSpot pages.

Who is it for?

SDRs, founders, sales leaders, marketers and RevOps teams from small businesses to enterprises; Apollo says 600,000+ companies use it. Teams that mainly need call recording and forecasting should look at Gong or Salesloft.

Pricing

• Free: $0, 900 credits per seat per year (granted monthly), 2 sequences, basic filters.
• Basic: $49/user/mo (annual), 30,000 credits per seat per year, unlimited sequences, 5 automated workflows.
• Professional: $79/user/mo (annual), 48,000 credits per seat per year, AI lead scoring, 4,000 call recording minutes, unlimited workflows.
• Organization: $119/user/mo (annual), minimum 3 seats, 72,000 credits per seat per year, 8,000 call recording minutes, SSO, custom reports.

Monthly billing costs more; the page gives no monthly figure in its text. Every seat on an account must be on the same plan. Credits are pooled across the team and expire at the end of the billing cycle. Prices checked on 6 October 2026.

Strengths

• Data and outreach in one tool: search, enrich and sequence contacts without a separate data vendor.
• Free plan: 900 credits per seat per year and 2 sequences let a rep test the data before paying.
• CRM sync: integrations listed include Salesforce, HubSpot, Pipedrive, Zoho, Marketo and Outreach.
• Call recording: Professional includes 4,000 recording minutes, Organization 8,000.

What to consider

• Unused credits expire at the end of each cycle and do not carry over.
• All seats must be on one plan, so one power user upgrades the whole team.
• Organization requires at least 3 seats.
• SSO and custom reports are on Organization only.
• The advanced dialer is a separate add-on.

Bottom line

Shortlist Apollo.io if your team needs contact data and email sequences in one tool at a published price. Before buying, estimate monthly credit use per rep, since unused credits are lost.