Helply

What is Helply?

Helply is an AI-native help desk, formerly Groove (groovehq.com), built by the same team. The founders rebuilt the product from scratch so AI agents and humans work in the same inbox. A Support Agent talks to customers, background agents (Churn, Knowledge, Revenue, Feature Request, Insights) watch conversations and act, and an Assist Agent helps human agents investigate and draft replies. Channels include email, chat, Slack, Teams, WhatsApp, SMS, Telegram and Discord.

Who is it for?

Support teams that want to replace Zendesk, Intercom, Help Scout or Freshdesk and let AI handle part of the queue. Helply says 1,400+ companies use it. Teams that want a fixed monthly cost should look elsewhere: the bill depends on how much AI work you run.

Pricing

• Starter: $49/mo, 500 to 32,000 credits, includes shared inbox, unlimited knowledge base articles and basic reporting.
• Pro: $199/mo, 2,000 to 32,000 credits, adds CSAT surveys, SLAs and custom reports.
• Scale: $449/mo, 4,000 to 32,000 credits, adds skills-based routing, audit logs and HIPAA compliance.
• Enterprise: custom price.

Every plan has unlimited users, so seats cost $0. A draft or summary costs 1 credit, a task touching one or two systems costs 4, and a multi-system investigation costs 12. The 14-day trial includes 1,000 credits and needs no card. Annual billing is 15% cheaper and pools credits across the year. Prices checked on 6 October 2026.

Strengths

• No per-seat fee: a 40-agent team pays the same plan price as a 4-agent team.
• Credits tied to work done: you pay for what the AI runs, with published costs of 1, 4 and 12 credits.
• Background agents flag churn risk, feature requests and knowledge gaps without an agent opening the ticket.
• Integrations include Salesforce, HubSpot, Linear, Jira, Notion, Snowflake and BigQuery.
• Eight messaging channels share one inbox.

What to consider

• Monthly cost scales with credit use. At 12 credits per full investigation, 1,000 such tasks use 12,000 credits.
• SLAs and CSAT surveys start at Pro ($199), and audit logs and HIPAA compliance at Scale ($449).
• Helply is a rebuild, so features and workflows from the old Groove product may not carry over one to one.

Bottom line

Shortlist Helply if you want AI to resolve tickets and prefer paying per unit of AI work to paying per seat. Before buying, run your monthly conversation volume through its pricing estimator and check the credit tier you land in.