Trengo

What is Trengo?

Trengo is a customer messaging platform. It pulls WhatsApp Business, email (Gmail, Outlook), Instagram, Facebook, TikTok, live chat, SMS and voice into one shared inbox. AI agents answer repetitive questions, AI Journeys route customers, and agents see customer details next to each conversation.

Who is it for?

Support, sales and operations teams of about 10 to 20 people at SMBs and mid-market companies that handle many WhatsApp and email conversations. The integration hub lists Shopify, WooCommerce and Magento for ecommerce, and Booking.com, Airbnb and Mews for hospitality. Look elsewhere if you need a full sales CRM or a team of fewer than 10 people on a small budget.

Pricing

• Boost: €299/mo billed annually (€349 monthly), includes 10 users and 6,000 conversations a year, unified inbox, WhatsApp Business API, AI Agent and basic automation.
• Pro: €499/mo billed annually (€599 monthly), includes 20 users and 18,000 conversations a year, plus AI Journeys, advanced security and integrations.
• Enterprise: custom users and conversations, dedicated success manager.
• Add-ons: extra conversations €15 per 100 (annual), AI conversations beyond the plan €0.25 each, extra users €25-€40 each per month (annual). Broadcasting and voice calling cost extra.

Prices checked on 6 October 2026.

Strengths

• Official WhatsApp Business API partner, with broadcasts sold as an add-on.
• Plans bundle 10 or 20 users, so a team of 10 pays €299 a month regardless of seat count.
• The integration hub lists CRMs such as HubSpot, Salesforce, Pipedrive, Zoho CRM and MS Dynamics.
• Hospitality and ecommerce connectors (Booking.com, Airbnb, Shopify, WooCommerce) put bookings and orders beside the chat.
• Covers TikTok and voice, which many shared inboxes skip.

What to consider

• Pricing is by conversation volume: Boost includes 6,000 a year, about 500 a month, and extras cost €15 per 100.
• AI conversations over the plan allowance cost €0.25 each.
• Starting at 10 users at €299 a month is expensive for a team of 3.
• Broadcasting and voice calling are paid add-ons.
• It handles conversations, not pipelines. Deal tracking needs a connected CRM.

Bottom line

Shortlist Trengo if WhatsApp is a main customer channel and you want it next to email, chat and social in one inbox. Check your monthly conversation count against the plan cap, because overage and AI charges decide the real bill.