Klaviyo
Klaviyo is a B2C marketing platform for email and SMS campaigns, customer data and analytics, with a free plan for up to 250 active profiles. Ecommerce brands are its main users.
What is Klaviyo?
Klaviyo is a B2C customer platform for email and SMS marketing. It stores customer profiles and event data, segments audiences from that data and triggers automated campaigns. Its pricing page lists products for Marketing, Data + Analytics, Service, Composer and Customer Agent, plus Professional Services and Enterprise plans.
Who is it for?
Direct-to-consumer brands and online retailers that segment audiences by purchase and browsing behaviour. B2B teams that need a sales pipeline should use a sales CRM instead.
Pricing
- Free: up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage monthly. Includes reporting, basic segmentation, web forms and 60 days of email support.
- Paid plans: priced by active profile count and product. Exact amounts were not readable on the pricing page during this check; confirm on klaviyo.com/pricing.
Over the free limits, sending is restricted until you upgrade.
Prices checked on 6 October 2026.
Strengths
- Free plan with reporting, segmentation and forms.
- Email and SMS sold on one platform.
- Separate Service and Customer Agent products for support and AI.
- Customer data and analytics in the same account as campaigns.
What to consider
- Free plan stops at 250 active profiles and 500 sends.
- Paid cost depends on profile count, so it rises as the list grows.
- Mobile messages draw from a monthly dollar allowance on the free plan.
- Product-by-product pricing makes the total hard to forecast.
Bottom line
Shortlist Klaviyo for ecommerce email and SMS where profile data drives segments. Price your active profile count on klaviyo.com/pricing before you commit.
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