What this is based on
We recorded the list prices of 160 vendors on 6 October 2026. On 11 November we re-read the pricing pages of 62 of them: the CRMs and helpdesks that appear on our most-read lists. This report compares the two readings and adds the pricing news we published between July and November.
Five weeks is a short window. The report does not cover all of 2026, and it does not cover the 98 vendors we have not re-read yet. Two pages could not be read on 11 November: Agile CRM and Zoho Desk in US dollars.
Seven pages that changed
| Vendor | 6 October 2026 | 11 November 2026 |
|---|---|---|
| Attio | Plus $35, Pro $79 a user; Enterprise by quote | Plus $40 with one user + $35 per extra user; Pro $100 + $79; Ultra $1,000 for 5 users + $189 |
| Twenty | Organization $19 a user | Organization $39 a user; Pro still $9 |
| Keap | $299 a month for 2 users | $320 a month, billed $3,195 a year |
| Breakcold | one flat plan | X1 $49, X5 $99, X20 $199 a seat on monthly billing |
| Zendesk | Suite Team, Growth $89, Professional | Suite Growth no longer listed; Team $55, Professional $115 |
| Day.ai | Turbo, Professional, Executive | adds Super at $800 a month, annual only |
| Dex | top tier by quote | Team at $40 a user a month |
All prices are per month on annual billing unless stated.
Attio. The change is small at 10 users and larger at one. A single user on Plus paid $35 and now pays $40. A single user on Pro paid $79 and now pays $100. Ten users on Pro paid $790 and now pay $811. Enterprise had no public price; Ultra has one.
Twenty. Organization doubled, and Pro did not move. Organization is the plan with SAML, audit logs and row-level permissions, so the increase lands on teams that need SSO.
Zendesk. Suite Growth sat between Team and Professional. With it gone, the step from Team to Professional is $60 an agent. On 8 October Zendesk also described a plan priced per resolution that drops seat fees.
AI got a price list
On 11 November 2026 eight of the 62 vendors published a price per unit of AI work, next to or in place of a per-seat add-on.
| Vendor | Unit | List price |
|---|---|---|
| Salesforce Agentforce | action | $0.10 |
| Salesforce Agentforce | conversation | $2.00 |
| Front Autopilot | conversation | from $0.39 |
| Freshworks Freddy AI Agent | session | $0.49 ($49 per 100) |
| HubSpot Breeze Customer Agent | resolved conversation | 50 credits, about $0.50 |
| Help Scout AI Answers | resolution | $0.75 |
| Gorgias AI Agent | interaction | $0.90 annual, $1.00 monthly |
| Intercom Fin | outcome | from $0.99 |
| Zendesk | automated resolution | $1.50 committed, $2.00 pay-as-you-go |
The units differ. A Freshworks session is one end user's interactions with a bot in a day. A HubSpot charge applies only to a resolved conversation. A Salesforce action is one step, and a job can take several. Compare vendors on the cost of 1,000 of your own conversations, not on the unit price.
At 1,000 resolved conversations a month the list cost runs from $490 at Freshworks to $1,500 at Zendesk on a committed rate.
Credits moved into sales CRMs
Attio, HubSpot, Salesforce, Zoho, Close, monday CRM, Creatio and Bigin now meter AI work in credits or tokens on top of seats.
- HubSpot sells credits at $0.01. On 16 October it added credit caps, swaps of seats for credits and pay-as-you-go.
- Attio sells 5,000 workspace credits for $70 a month on annual billing and 50,000 for $475.
- Salesforce sells 100,000 Flex Credits for $500. On 10 November it set a flat $50 per user for Agentforce Coworker.
- Creatio sells AI packages from $5,000 a year for 500,000 credits.
- Vendasta started showing AI credit usage in November; limits apply from 1 January 2027.
What did not change
Seat prices at the largest sales CRMs held between the two readings: HubSpot, Salesforce, Pipedrive, Zoho CRM, Copper, Close, Freshsales, Dynamics 365, monday CRM and folk. Pipedrive rebuilt its plans in late 2025 and has kept Lite, Growth, Premium and Ultimate at $14, $39, $59 and $79 since.
What to do before renewal
- Open your vendor's pricing page and compare it with your last invoice. Attio moves existing customers to the new model when they change plan or billing term.
- Ask for last quarter's credit or resolution usage in writing, and price it at the current list rate.
- If your plan was removed, as Zendesk Suite Growth was, ask which plan you renew on and at what price.
- Recalculate the cost at your expected headcount. See what 10, 25 and 50 users cost.
Current prices for each vendor are on its pricing page. The lowest entry prices are in cheapest CRM.