How we picked
We multiplied each vendor's list price by 25 users on annual billing, using the plan a team of 25 needs rather than the entry plan. Prices and limits come from each vendor's pricing page on 11 November 2026. We added workspace fees, seat caps and one-time fees where the vendor charges them.
We compared prices and limits. We have not run these CRMs side by side.
The picks
- Zoho CRM: $575 on Professional, $1,000 on Enterprise. Professional costs $23 a user and Enterprise $40 on annual billing. Enterprise adds territory management and the Zia AI sales assistant.
- Pipedrive: $975 on Growth, $1,475 on Premium. Premium adds lead routing and bundles LeadBooster and Projects, which are paid add-ons on Growth.
- Freshsales: $975 on Pro. Pro costs $39 a user on annual billing. Freddy AI Agent sessions cost $49 per 100.
- Attio: $1,996 on Pro. $100 for the workspace with one user plus $79 for each of the other 24. Plus is not available above 10 users. The Governance add-on with SSO, SCIM and audit logs costs $30 a user, or $750 a month for 25.
- HubSpot: $2,250 a month plus $1,500 once. Sales Hub Professional at $90 a seat. Enterprise costs $150 a seat, $3,750 a month, plus $3,500 onboarding.
- Close: $875 on Essentials, $2,475 on Growth. Growth is the plan with workflows and bulk email. Calls cost about $0.02 a minute on top.
What 25 users cost
Per month, annual billing, list prices checked on 11 November 2026.
| CRM and plan |
25 users, per month |
Per year |
One-time fee or condition |
| Bitrix24 Standard |
$99 |
$1,188 |
per account, up to 50 users |
| monday CRM Standard |
$425 |
$5,100 |
250 automations a month |
| Zoho CRM Professional |
$575 |
$6,900 |
none |
| Close Essentials |
$875 |
$10,500 |
AI credit pool capped at 10,000 |
| Pipedrive Growth |
$975 |
$11,700 |
none |
| Freshsales Pro |
$975 |
$11,700 |
none |
| Zoho CRM Enterprise |
$1,000 |
$12,000 |
none |
| Pipedrive Premium |
$1,475 |
$17,700 |
none |
| Attio Pro |
$1,996 |
$23,952 |
none |
| HubSpot Sales Hub Professional |
$2,250 |
$27,000 |
$1,500 onboarding |
| Close Growth |
$2,475 |
$29,700 |
calls billed by usage |
| Salesforce Pro Suite |
$2,500 |
$30,000 |
none |
Limits that apply at 25 users
Attio Plus is not available. It stops at 10 users, so a team of 25 buys Pro or Ultra. Ultra costs $1,000 for 5 users plus $189 for each of 20 more: $4,780 a month.
SSO becomes a line item. Attio charges $30 a user for Governance on Pro. Twenty includes SAML from Organization at $39 a user.
Capped plans run out. Vtiger Growth stops at 15 users and Attio Plus at 10. Bitrix24 Standard still covers the team, up to 50 users.
Onboarding fees are fixed. HubSpot's $1,500 is 5 percent of the first-year cost at 25 seats, against 14 percent at 10.
How to choose
- Lowest bill → Bitrix24 Standard at $99, or Zoho CRM Professional at $575.
- Two or more sales teams and lead routing → Pipedrive Premium or Zoho CRM Enterprise.
- An inside-sales team that calls and emails from the CRM → Close Growth.
- Custom objects for a business that is not a plain sales pipeline → Attio Pro.
- Marketing automation in the same product → HubSpot.
Other team sizes: 10 users, 25 users, 50 users. For the lowest entry prices see cheapest CRM.
Before you buy
Ask each finalist for a written quote for 25 users that lists the plan, the billing term, every add-on and the renewal price. Compare the quotes on first-year cost and on second-year cost. Onboarding fees fall in year one, and credit top-ups fall in every year.