CRM Picks

Best CRM by Industry (2027)

By WeekCRM editorial team · · Editorial policy & disclosures

An index of 141 industry CRM lists in ten sectors, with the seven vendors that appear on them most often and what each costs. Updated on 11 November 2026.

#1

HubSpot CRM

CRM · Free for up to 2 users; Starter $20/seat/mo; Professional $90/seat/mo (annual) + $1,500 onboarding; Enterprise $150/seat/mo (annual) + $3,500 onboarding

HubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.

Visit HubSpot CRM →
#2

Pipedrive

CRM · Lite $14/user/mo, Growth $39, Premium $59, Ultimate $79 (annual); 14-day free trial

Sales CRM built around a Kanban-style pipeline, with workflow automation, email and calendar sync, and a marketplace of 500+ integrations. Aimed at small sales teams.

Try Pipedrive →

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#3

Zoho CRM

CRM · Free for 3 users; Standard $14, Professional $23, Enterprise $40, Ultimate $52 per user/mo (annual)

Cloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.

Visit Zoho CRM →
#4

Keap

CRM · Page shows "$320/mo (Billed at $3,195/year)" for 2 users and 1,500 contacts; extra users $384/yr on annual billing or $39/mo monthly; required implementation $500 one-time

Keap is a CRM and marketing automation platform for small businesses, with contacts, email and text campaigns, pipeline, quotes, invoices and an appointment scheduler.

Visit Keap →
#5

Salesforce Sales Cloud

CRM · Free Suite $0; Starter Suite $25/user/mo, Pro Suite $100, Core $195, Advanced $395, Max $550 (annual)

Salesforce Sales Cloud is a CRM for lead, opportunity and forecast management, with Agentforce AI sales agents. Editions range from a free suite to $550 per user per month.

Visit Salesforce Sales Cloud →
#6

Thryv

CRM · Starter $99/mo (1 user), Signature $399/mo (5 users); 15% off annual; Custom quote-based

Software for local service businesses that combines a CRM with listings, reviews, websites, social media and lead insights. Sold in tiers from 1 user to 5 users plus custom plans.

Visit Thryv →
#7

vCita

CRM · Kickstart $35/mo, Manage $54/mo, Manage + Grow $93/mo (annual); 14-day free trial

Client management software with online scheduling, invoicing, payments, email/SMS marketing and AI receptionists, for solo and small service businesses.

Visit vCita →

How to use this page

Find your sector, open the list, and compare the picks there. Each list names the CRMs that fit the trade, their prices and the limits that matter for it.

The seven vendors above are the ones our industry lists name most often. That is a count of appearances, not a ranking. We compared list prices and plan limits on vendor pricing pages; we have not run these products side by side.

General CRM or industry tool

General sales CRMs: HubSpot, Pipedrive, Zoho CRM, Salesforce. You build your own pipeline and fields. They fit any trade whose work is leads, quotes and follow-ups. Zoho CRM starts at $14 a user and Pipedrive at $14 a seat on annual billing. HubSpot's free CRM covers 2 users. Salesforce runs from $25 to $550 a user.

Service-business suites: Keap, Thryv, vcita. They combine contacts with booking, invoices, payments and reminders. They charge per account, not per seat. Keap lists $320 a month for 2 users. Thryv lists $99 a month for 1 user and vcita $35 a month on annual billing; we last checked those two on 6 October 2026.

Trade-specific tools. Field-service, real-estate and healthcare lists also include products built for that trade, with scheduling, dispatch or compliance features. Those are on the sector lists below.

Lists by sector

Home and field services

HVAC Contractors · Plumbers · Electricians and Electrical Contractors · Roofing Companies · Landscaping and Lawn Care Companies · Cleaning Services · Pest Control Companies · Pool Services · Painting Contractors · General Contractors · Contractors · Construction Companies · Handyman Services · Home Services · Garage Door Companies · Fencing Companies · Flooring Companies · Tree Services · Junk Removal Companies · Moving Companies · Window Cleaning · Pressure Washing Businesses · Appliance Repair · Solar Companies · Water Damage Restoration · Locksmiths · Towing Companies

Real estate and property

Real Estate · Realtors · Real Estate Teams · Real Estate Investors · Commercial Real Estate · Property Managers · Property Developers · Brokerages · Mortgage Brokers and Loan Officers · Loan Officers and Mortgage Brokers · Title Companies · Home Inspectors · Appraisers · Vacation Rentals · HOA Management Companies

Finance and insurance

Financial Advisors · Wealth Management · Financial Services · Banking · Credit Unions · Insurance Agents and Agencies · Life Insurance · Accountants · Accounting Firms · Bookkeepers · Tax Preparers · Investors and VCs · Venture Capital Firms · Private Equity Firms · Investment Banking · Family Offices · Fintech

Healthcare and wellness

Healthcare Organizations · Doctors and Private Medical Practices · Dental Practices · Chiropractors and Chiropractic Clinics · Physical Therapists · Therapists · Optometrists · Veterinarians and Veterinary Practices · Medical Spas · Home Health Care Agencies · Senior Living · Medical Device Sales · Pharma · Life Sciences · Biotech

Professional services and agencies

Consultants · Consulting Firms · Law Firms · Immigration Lawyers · Agencies · Marketing Agencies · Digital Agencies · Web Design Agencies · Public Relations · Recruiters and Staffing Agencies · Staffing Agencies · Architects and Architecture Firms · Engineering Firms · IT Consultants · Best CRM and PSA for MSPs

Software and B2B sales

SaaS Companies · B2B SaaS · SaaS Founders · SaaS Sales · Product-Led Growth (PLG) in 2026 · Startups · B2B Sales · Outbound Sales · Inbound Sales · Field Sales Teams · Sales Teams · Customer Success · Account-Based Marketing (ABM) in 2026

Retail, hospitality and events

Ecommerce · Shopify Stores · Retail and DTC Brands · Restaurants · Hospitality · Caterers · Event Planners · Event Venues · Wedding Planners · Photographers · Travel Agencies

Manufacturing, logistics and energy

Manufacturing · Manufacturers' Reps · Distributors · Wholesale Distribution · Logistics and Freight · Freight Brokers · Trucking · Equipment Rental Companies · Oil & Gas Companies · Energy Companies · Telecom Companies

Education, nonprofit and public sector

Education Organizations · Tutoring Businesses · Online Course Creators · Coaches · Nonprofits · Churches and Ministries · Membership Organizations · Government · Government Contractors

Fitness and personal services

Gyms & Fitness Businesses · Fitness Studios · Yoga Studios · Personal Trainers · Salons and Barbershops · Barbershops · Dog Groomers · Daycare Centers

Not sure which list fits

If your business is not above, start from team size or budget: best CRM for small business, best CRM for teams of 10, cheapest CRM, best free CRM. The full set of lists is on the Best CRM Picks page, and vendors grouped by category are under industries.

Prices on the individual sector lists carry their own check dates. Lists not yet re-checked for 2027 keep the 2026 label in their title.

Frequently asked questions

Do I need an industry-specific CRM?
Only if your daily work needs something a general CRM does not have: job scheduling and dispatch for field services, MLS feeds for real estate, compliance archiving for financial advisors, patient privacy controls for healthcare. If your work is contacts, deals and follow-ups, a general CRM with a custom pipeline covers it at a lower price.
Which CRMs appear on the most industry lists?
Across our 234 lists by industry and role: HubSpot on 195, Pipedrive on 144, Zoho CRM on 121, Keap on 82, Salesforce on 67, Thryv on 59 and vcita on 55.
What do general CRMs cost for a small business?
On annual billing, checked on 11 November 2026: Zoho CRM from a user with a free plan for 3 users, Pipedrive from a seat, HubSpot free for 2 users and Sales Hub Professional at a seat plus ,500 onboarding, Salesforce from a user.
What do the service-business suites cost?
Keap lists a month for 2 users and 1,500 contacts, billed at ,195 a year, plus a required implementation, checked on 11 November 2026. Thryv lists Starter at a month for 1 user and vcita lists Kickstart at a month on annual billing; both were last checked on 6 October 2026.