How we picked
Wedding planning is a high-touch, multi-stakeholder business: each event has a couple, a venue, 8–15 vendors, a budget, and a 6–18-month timeline. The CRMs below were chosen on three criteria: clientflow ergonomics (inquiry → contract → invoice in one tool), vendor and event coordination (project boards, shared timelines, document sharing), and payment + contract automation (legally binding e-signatures and integrated payment processing — most planners can't afford a separate stack).
What to consider
- Solo planners — HoneyBook and Bonsai dominate. Both bundle inquiry forms, brochures, contracts, invoicing, and scheduling into one flow. HoneyBook has the polished templates; Bonsai is cheaper and adds bookkeeping.
- Small studios (2–10 planners) — Thryv and vCita add the multi-staff features (assigned events, calendar sharing, team inbox) you need once one person can't see everything. Both integrate scheduling, payments, and marketing.
- Larger event firms — Monday is the answer when you're running 50+ concurrent events and need a real project-management backend. Pair it with a contracts/payments tool (HoneyBook for the front office) and you have a system that scales.
Pricing snapshot
Wedding-planner CRMs cluster around $29–$80/user/mo. HoneyBook is $36/mo (or $29/mo annual) and is the most popular pick. Bonsai is $25/mo and undercuts on price. Thryv and vCita start at $30–$50/mo with feature-tier pricing. Monday is per-user from $9–$24/mo but doesn't include contracts or payments — you'll layer those on top.
What to skip
Generic sales CRMs (Salesforce, HubSpot Sales Hub, Pipedrive) are the wrong shape for wedding planning. They're optimized for B2B sales pipelines, not for service-based businesses with contracts, deposits, and event timelines. You can force-fit them, but you'll spend more on setup than you would on a purpose-built tool. Spreadsheets are also tempting but break the moment you have more than 5 concurrent events.
Trial advice
Pick two from the list, run them in parallel for one week of new inquiries, and see which one your couples respond to better. The inquiry-to-booked-call experience varies wildly between these tools — the right one for your brand is the one where your inquiry form, brochure, and proposal feel like your business, not the software's.