CRM Picks

Best CRM for Real Estate (2026)

By WeekCRM editorial team · · Editorial policy & disclosures

We tested the leading real-estate CRMs to find the best fit for solo agents, teams, and brokerages. Here are our top picks for 2026.

#1

Follow Up Boss

Real Estate CRM · Grow $58/user/mo, Pro $416/mo for 10 users, Platform $833/mo for 30 users (annual); monthly $69/user, $499, $1,000; 7-day trial

CRM for real estate agents and teams with lead routing, a dialer and texting, email automation, deal tracking and reporting. Integrates with 250+ lead sources and websites.

Visit Follow Up Boss →
#2

BoldTrail

Real Estate CRM · Quote-based; no public prices

Real estate platform from Inside Real Estate with a CRM, IDX websites, lead generation, marketing automation and AI. Sold to agents, teams, brokerages and enterprises, with a separate back-office product.

Visit BoldTrail →
#3

Cloze

Real Estate CRM · Pro $17/mo; Business Silver $21/user/mo, Gold $29/user/mo (annual); Platinum not shown; Concierge add-on $20/user/mo, $500/mo minimum

AI relationship CRM for real estate brokerages and agents. It logs email, calls and meetings to contacts automatically. Plans run $17 to $29 per user per month, billed annually.

Visit Cloze →
#4

Lofty

Real Estate CRM · Quote-based; no public prices

Real estate CRM from Lofty (formerly Chime) with an IDX website, AI agents, lead routing and managed ad campaigns, sold in Agent, Team, Broker and Enterprise plans.

Visit Lofty →
#5

Propertybase

Real Estate CRM · From $89/user/mo, Salesforce platform license included; no tier prices published

Real estate CRM built natively on Salesforce, now part of Lone Wolf. For agents, teams and brokerages, with lead routing, deal tracking and a mobile app.

Visit Propertybase →

How we picked

Real-estate CRMs live or die on three things: lead capture velocity (web forms, IDX integration, portal leads), follow-up automation (drip nurture, SMS), and transaction tracking (pre-list, under contract, closed). Every pick below ships those three out of the box.

What to consider

  • Solo agents — pricing matters more than depth. Cloze and the entry tiers of Follow Up Boss are the sweet spot.
  • Teams — go for round-robin lead routing and team accountability. BoldTrail and Lofty are built for this.
  • Brokerages — Propertybase or BoldTrail's brokerage tier are the only ones that scale to 50+ seats without bolt-ons.

Pricing snapshot

Real-estate CRMs cluster between $25 and $99/user/mo depending on tier. Lead-gen add-ons (IDX, Zillow integration) typically add another $50–$200/mo per seat, so the published price isn't the all-in.

Trial advice

Don't pick a CRM cold — every vendor on this list offers a 14-day trial. Pick two, run them in parallel for one week of inbound leads, and keep whichever one your team actually checks every morning.