We tested the leading real-estate CRMs to find the best fit for solo agents, teams, and brokerages. Here are our top picks for 2026.
Real estate CRM built for teams and agents that centralizes lead routing, calling, texting, and follow-up automation in one platform purpose-built for the property industry.
Visit Follow Up Boss →All-in-one real estate CRM, IDX website, and lead-gen platform from Inside Real Estate (the rebrand of kvCORE). Built for brokerages and large teams; powers RE/MAX, eXp, and Berkshire Hathaway HomeServices.
Visit BoldTrail →AI-powered relationship CRM that automatically logs emails, calls, and meetings to build a self-updating contact timeline. Has pivoted heavily toward real estate, with deep MLS integration and 80,000+ agent deployments.
Visit Cloze →All-in-one real estate CRM and AI marketing platform (formerly Chime). Pairs an IDX website and lead-gen stack with an AI assistant that drafts follow-ups and identifies seller intent inside your existing database.
Visit Lofty →Salesforce-powered real estate CRM for franchises, enterprise brokerages, and luxury teams. Now part of Lone Wolf's broader real estate technology stack (with Propertybase GO rebranded as Lone Wolf Front Office).
Visit Propertybase →Real-estate CRMs live or die on three things: lead capture velocity (web forms, IDX integration, portal leads), follow-up automation (drip nurture, SMS), and transaction tracking (pre-list, under contract, closed). Every pick below ships those three out of the box.
Real-estate CRMs cluster between $25 and $99/user/mo depending on tier. Lead-gen add-ons (IDX, Zillow integration) typically add another $50–$200/mo per seat, so the published price isn't the all-in.
Don't pick a CRM cold — every vendor on this list offers a 14-day trial. Pick two, run them in parallel for one week of inbound leads, and keep whichever one your team actually checks every morning.