CRMs for Real Estate
CRMs purpose-built (or proven) for real-estate teams — lead capture, listing management, and transaction tracking in one place.
Real-estate CRMs differ from generic sales CRMs in three ways: they integrate with MLS/IDX, they treat properties as first-class objects, and they ship with industry-specific drip nurture out of the box. Below are the vendors in our directory tagged for real estate.
AscendixRE
Real Estate CRMCommercial real estate CRM built on Salesforce, with commission processing, geo search, stacking plans and an AI suite. The price includes a Salesforce license.
BoldTrail
Real Estate CRMReal estate platform from Inside Real Estate with a CRM, IDX websites, lead generation, marketing automation and AI. Sold to agents, teams, brokerages and enterprises, with a separate back-office product.
BoomTown
Real Estate CRMReal estate platform with a predictive CRM, IDX websites and lead generation services. Sold in Launch, Core, Grow and Advance packages to agents, teams and brokerages.
Buildout
Real Estate CRMCommercial real estate software suite for brokerages: Rethink CRM, deal management, marketing and back-office tools on one platform. Rethink and Apto are now Buildout products.
Lofty
Real Estate CRMReal estate CRM from Lofty (formerly Chime) with an IDX website, AI agents, lead routing and managed ad campaigns, sold in Agent, Team, Broker and Enterprise plans.
Lone Wolf Relationships
Real Estate CRMLone Wolf Relationships is a real estate CRM with AI email drafting, automated follow-up workflows, Google and Outlook sync and optional two-way texting, from Lone Wolf Technologies.
Propertybase
Real Estate CRMReal estate CRM built natively on Salesforce, now part of Lone Wolf. For agents, teams and brokerages, with lead routing, deal tracking and a mobile app.
Realvolve
Real Estate CRMReal estate CRM with workflow automation for client, listing and transaction management, with email and SMS logging. Built for agents and teams.
Top Producer
Real Estate CRMReal estate CRM with MLS integration, AI-assisted messaging, predictive farming and transaction management. Plans cover solo agents and teams of 5, 10 or 25.
Wise Agent
Real Estate CRMReal estate CRM with lead automation, drip campaigns, transaction checklists and landing pages. Flat monthly price for solo agents and small teams; custom plan for 15+ agents.
Apptivo
CRMModular cloud business suite with Sales CRM, Help Desk, Field Service, Campaigns and other apps. Aimed at small and mid-sized businesses.
Bigin by Zoho CRM
CRMBigin is Zoho's pipeline CRM for small businesses of 1 to 20 people. It combines contacts, deals, email, calls and WhatsApp, with a free plan for one user and paid plans from $7 per user per month.
Bitrix24
CRMBitrix24 combines CRM, tasks and projects, chat and video calls, HR tools and a website builder in one workspace. Paid plans are flat-rate per organisation with a user cap, starting at $49 a month for 5 users.
Cloze
Real Estate CRMAI relationship CRM for real estate brokerages and agents. It logs email, calls and meetings to contacts automatically. Plans run $17 to $29 per user per month, billed annually.
CompanyHub CRM
CRMSales CRM for small teams with customizable fields and tables, 2-way email sync, a drag-and-drop automation builder and quote documents. Three paid plans from $15 per user a month.
Daylite
CRMCRM and project management app for Mac, iPhone and iPad. It combines contacts, pipeline, projects, email, calendar and tasks for service-based small businesses.
Follow Up Boss
Real Estate CRMCRM for real estate agents and teams with lead routing, a dialer and texting, email automation, deal tracking and reporting. Integrates with 250+ lead sources and websites.
Glassix
Customer MessagingContact center platform where AI agents resolve customer conversations across messaging, WhatsApp and voice. Built for small and mid-sized service teams.
HappyFox
Help DeskHelp desk, IT service desk and CRM products from one vendor, with AI agents for ticket resolution. Built for support and IT teams, including education, ecommerce, healthcare and real estate.
Lime CRM
CRMLime CRM is a CRM from Lime Technologies in Sweden with industry setups for utilities, real estate, membership organisations, wholesale, machinery and construction.
Pipeline CRM
CRMSales pipeline CRM for small and mid-size B2B teams, with custom pipelines, weighted forecasting, email sync and 64 integrations. Founded in 2006 as PipelineDeals.
Salesmate
CRMCRM with pipeline management, marketing automation, ticketing and AI agents in one platform. Serves 8,500+ businesses and lists 700+ integrations.