Attio vs Folk (2026)
Attio and Folk are the two best-known "modern" CRMs to launch in the last five years. They look similar at a glance, but they target different teams. Here's how to pick.
TL;DR
- Pick Attio if you're a sales-driven team planning to scale past 5 users, need real automation, custom objects, and a roadmap that resembles a serious enterprise CRM. Attio also ships iOS and Android apps.
- Pick Folk if you're a partnership team, agency, VC, or solo operator who needs a beautiful, lightweight contact rolodex with built-in sequences. Folk wins on speed of setup and visual polish.
Pricing
Attio offers a free-forever plan for up to 3 seats; paid plans are Plus at $34/user/mo, Pro at $69, and Enterprise at $119. Folk runs a 14-day trial then $20/user/mo (Standard), $40 (Premium), and $80+ (Custom). At small headcounts Folk's entry tier is cheaper; at larger teams the price gap narrows once you need automation.
Data model
Attio's standout feature is its data model: every object is a customizable database, with AI-generated fields that can auto-classify, summarize, or enrich records. If your workflow has objects beyond contacts and deals — investments, properties, partnerships, job candidates — Attio handles them natively. Folk treats contacts as the primary object and is less flexible about modeling other things.
Pipeline and sales workflows
Folk's pipeline view is clean and quick to set up. It includes built-in email sequences, which is unusual for a CRM at this price point. Attio's pipeline is more powerful but takes more configuration; its automation engine is closer to what HubSpot offers, which is overkill for a 3-person partnership team but exactly right for a 20-person sales team.
Email and integrations
Both have strong Gmail / Outlook integration with two-way sync. Attio has a deeper public API and more native integrations (Slack, Linear, Intercom, Stripe). Folk pairs well with LinkedIn and Notion and ships browser-extension contact capture that's noticeably faster than Attio's.
Mobile
Attio has shipped iOS and Android apps in the last year. Folk does not have a mobile app as of 2026 — a meaningful gap if your team works in the field.
Who should pick what
- Sales teams of 10–50 reps with a real pipeline → Attio. The data model, automations, and reporting hold up at that scale.
- VCs, partnerships, agencies, solo founders → Folk. The contact-first design plus built-in sequences nails the "fancy rolodex with outbound" use case.
- Investor relations / VC firms → Attio. Custom objects let you model funds, portfolio companies, and LP relationships properly.
- High-touch outbound from a single operator → Folk. Faster setup, less to configure.
Bottom line
Both are excellent products and both are clearly better-designed than legacy options like Pipedrive or HubSpot for the use cases they target. Attio is the more ambitious platform with the bigger long-term ceiling. Folk is the more polished tool for the specific contact-and-outreach workflow it's optimized for. Try both — they're free to evaluate, and the right answer becomes obvious after one week of real use.