folk CRM Pricing Explained (2026)
folk has no free tier — Standard is $24/member/month annually, Premium $48. Enrichment and AI credits, not seats, are what quietly decide which plan you need.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Standard (annual) | $24/member/mo | $288 per member, billed yearly | 500 enrichment credits/mo, 2,000 magic field credits/mo, 2,000 messages per member, 1 account sync per member, folkX extension |
| Standard (monthly) | $30/member/mo | per member, billed monthly | Same as Standard annual, with no yearly commitment |
| Premium (annual) | $48/member/mo | $576 per member, billed yearly | 1,000 enrichment credits/mo, 5,000 magic field credits/mo, 5,000 messages per member, 5 account syncs per member, dashboards |
| Premium (monthly) | $60/member/mo | per member, billed monthly | Same as Premium annual, with no yearly commitment |
| Enterprise | From $80/member/mo | $960 per member billed yearly, or from $100 monthly | Custom credit limits, custom account sync, negotiated terms |
| Free trial | $0 | 2 weeks, no card required | Full premium feature set on your workspace |
Credits are the meter, seats are just the sticker price
Read folk's pricing page quickly and it looks like a straightforward per-seat CRM: $24 a member on Standard, $48 on Premium, times headcount. That framing will mislead you. The features on Standard and Premium are near-identical — the differences that matter are four separate monthly credit budgets sitting underneath the plan.
Standard gives you 500 enrichment credits (finding emails), 2,000 magic field credits (AI-generated columns), 2,000 messages per member, and one synced email or calendar account per member. Premium doubles or more than doubles each: 1,000 enrichments, 5,000 magic fields, 5,000 messages, five account syncs. Enrichment and magic field credits are workspace-wide, not per person, which produces a counterintuitive result — a two-person agency running heavy list enrichment hits the Standard ceiling faster than a six-person team doing careful relationship work. Model your monthly lookup and AI-column volume before you model headcount.
When Premium earns the extra $24
Three situations justify the upgrade, and none of them is "we want more features."
The first is multiple mailboxes. Standard's single account sync per member is restrictive for anyone running a shared inbox alongside a personal one, or working across two domains. Premium's five syncs per member solves it outright.
The second is prospecting volume. If your team routinely enriches more than 500 contacts a month, you will hit the wall mid-month and stop working. Premium's 1,000 is the fix.
The third is AI-heavy workflows. Magic fields are the most-loved thing in folk and also the fastest way to burn a budget — applying one AI column to a 2,000-row list consumes the entire Standard monthly allowance in a single click. Teams that use folk as a research surface rather than a contact store should assume Premium from day one.
If none of those apply, Standard is the right buy and Premium is a 100% price increase for headroom you will not touch.
Worked cost at three team sizes
| Members | Standard annual | Standard monthly | Premium annual | Premium monthly |
|---|---|---|---|---|
| 3 | $864/yr | $90/mo | $1,728/yr | $180/mo |
| 10 | $2,880/yr | $300/mo | $5,760/yr | $600/mo |
| 25 | $7,200/yr | $750/mo | $14,400/yr | $1,500/mo |
At three members folk is cheap enough to be an impulse purchase. At 25 members on Premium it is $14,400 a year, which is real budget and puts folk in the same conversation as Attio or a serious HubSpot Starter setup — worth knowing before you scale a tool you adopted as a lightweight option.
The trial cliff, and why annual billing can wait
folk's two-week trial gives you every premium feature and asks for no card. The catch is what happens after: no free tier catches you. If the trial lapses, the workspace is blocked. Your data is retained rather than deleted, and folk will extend by a week on request, but there is no unpaid mode you can sit in while you decide.
Given that, the twenty percent annual discount is worth less than it appears in month one. Run monthly at $30 or $60 through a full billing cycle, watch where your credits land, then switch to annual once you know which plan you actually need. Adding and removing members reprices prorated in both directions, so seat churn is handled cleanly either way.
Who it fits and who it burns
folk is priced for small relationship-driven teams: founders raising rounds, agencies managing partnerships, recruiters, VCs, consultancies. Two to fifteen people, working the network, wanting something that is not a spreadsheet and not an enterprise pipeline tool. At $24 a member that market is well served.
It burns two kinds of buyer. High-volume outbound teams will keep bouncing off credit ceilings, and the plan that fixes it costs twice as much — a dedicated prospecting stack alongside a cheaper CRM often works out better. And organisations that need a permanently free tier for occasional users have no option here at all; every person in the workspace is a paid member.
Prices and credit allowances get revised, and folk has changed both in the past. The figures above were taken from folk's pricing page in July 2026 — check it directly before you commit to an annual term.
What the pricing page doesn't show
- There is no free plan. When the two-week trial ends without an upgrade, folk blocks the workspace — your data is retained for a while, but you lose access until you pay or request an extension.
- Enrichment credits are the real meter. Standard gives 500 email lookups a month across the whole workspace; a single prospecting sprint can burn that in an afternoon and push you to Premium for the extra 500.
- Standard allows one synced email or calendar account per member. If your team works out of shared or multiple mailboxes, that limit alone forces Premium's five-per-member allowance.
- Magic fields — folk's AI enrichment columns — are metered separately from lookups at 2,000 a month on Standard. Running an AI field across a 3,000-row list exhausts the monthly budget in one action.
- Billing is prorated per member both ways, so a workspace that adds contractors for a quarter picks up a mid-cycle charge for each one rather than a clean monthly figure.