Helply vs Freshdesk (2026)
Helply, formerly Groove, is an AI-native help desk that bills AI work in credits with unlimited users; Freshdesk offers native voice, deeper rule-based automation, and per-agent pricing. The choice comes down to how much of the queue you want AI to handle and how you prefer to pay.
Helply
AI-native help desk with a shared inbox and AI agents that investigate and resolve tickets. Charges for AI work in credits, with unlimited users on every plan.
Freshdesk
Help desk from Freshworks that turns email, WhatsApp, social and chat messages into tickets, with AI agents and a knowledge base. Built for support teams of 5 to several hundred agents.
TL;DR
- Pick Helply if you want AI agents working in the same inbox as your team and prefer paying for AI work in credits rather than per seat.
- Pick Freshdesk if you need native voice, deeper rule-building, per-agent pricing with a free tier, and room to scale into a larger support operation.
Pricing
Both vendors publish prices, but they charge for different things. Freshdesk has a free tier plus paid plans from around $15/agent/month, so cost grows with headcount. Helply has Starter at $49/mo, Pro at $199/mo, Scale at $449/mo, and a custom Enterprise plan. Every plan includes unlimited users, so seats cost $0, and AI work is billed in credits: 1 for a draft or summary, 4 for a task touching one or two systems, and 12 for a multi-system investigation. The 14-day trial includes 1,000 credits and needs no card. Helply's monthly bill depends on how much AI work you run, so teams that want a fixed cost should estimate their volume first. Features also step up by plan: SLAs and CSAT surveys start at Pro, and audit logs and HIPAA compliance at Scale.
Simplicity versus depth
This is the core trade-off. Helply was rebuilt from scratch so AI agents and humans share one inbox. A Support Agent talks to customers, background agents (Churn, Knowledge, Revenue, Feature Request, Insights) watch conversations and act, and an Assist Agent helps human agents investigate and draft replies. Freshdesk is the more conventional help desk: it does more on the manual side but asks more, and its interface can feel busy for teams not doing heavy support. If you want AI to take part of the queue, Helply is built around that. If you'd rather have configurable capability in reserve, Freshdesk gives you headroom. Teams coming from the earlier product should also expect that some features and workflows may not carry over one to one.
Channels and scale
Freshdesk covers email, chat, phone, and social, with native voice and a large 1,000-plus app marketplace including the broader Freshworks suite. Helply puts email, chat, Slack, Teams, WhatsApp, SMS, Telegram, and Discord into one inbox, and integrates with Salesforce, HubSpot, Linear, Jira, Notion, Snowflake, and BigQuery. Phone is not among its listed channels, so a team that expects to add voice support will find Freshdesk the easier fit. For a team whose conversations run through messaging apps and email, Helply's channel list is broad.
AI and automation
The two take different approaches. Helply's AI resolves tickets: the Support Agent handles customer conversations, and background agents flag churn risk, feature requests, and knowledge gaps without a person opening the ticket. Each of those actions uses credits. Freshdesk brings powerful automations, SLA management, and a self-service knowledge base plus chatbot, with deeper rule-building suited to larger, more complex queues. Helply is the better match if you want AI doing the work; Freshdesk's goes further when your workflows get genuinely intricate.
Bottom line
If you want AI to resolve tickets, have no wish to pay per seat, and can live with a bill that moves with AI usage, Helply is worth a trial. If you want per-agent pricing with a free entry point, native voice, and a platform you won't outgrow as support volume climbs, Freshdesk is the more predictable choice. Teams on the fence can trial both: Freshdesk is free to start, and Helply's 14-day trial needs no card. Before buying Helply, run your monthly conversation volume through its pricing estimator to see which credit tier you land in.
Try them yourself
Need help moving to Helply or Freshdesk?
Craftt, the CRM team behind weekcrm, plans and runs the migration: field mapping, deduplication, history and a cutover your team won't notice. You get a fixed quote within one business day.