Helply vs Re:amaze (2026)

TL;DR

• Pick Helply, formerly Groove, if you want AI agents to investigate and resolve part of your queue, have many agents, and prefer paying for AI work in credits over paying per seat.
• Pick Re:amaze if you run an ecommerce store and want order data, multi-brand support, and chatbots inline, at a published flat or per-seat price.

How they're positioned

Helply and Re:amaze both sell to support teams that have outgrown a shared Gmail account. The split is what each product is built around. Helply is an AI-native help desk, rebuilt from scratch so AI agents and humans work in the same inbox. Re:amaze is vertical: built for ecommerce, with Shopify, BigCommerce, and WooCommerce integrations as the centerpiece.

If you sell online, Re:amaze's store integrations are the deciding factor. If you want to replace a help desk such as Zendesk, Intercom, Help Scout or Freshdesk and let AI handle some of the volume, Helply fits better.

Pricing: seats versus credits

Both vendors publish prices, but they charge for different things.

Re:amaze starts at $29/user/month, with a flat-rate Starter plan at $59/month for unlimited team members (capped at 500 conversations/month). AI overages run about $0.85 per additional resolution. That flat Starter tier is friendly to very small teams who want everyone in the inbox without per-seat math.

Helply charges $49/mo for Starter, $199/mo for Pro and $449/mo for Scale, with Enterprise priced on request. Every plan has unlimited users, so a 40-agent team pays the same plan price as a 4-agent team. AI work is billed in credits: a draft or summary costs 1, a task touching one or two systems costs 4, and a multi-system investigation costs 12. Plans include 500 to 32,000 credits depending on tier. A 14-day trial includes 1,000 credits and needs no card. The catch is predictability: the bill depends on how much AI work you run, so teams that want a fixed monthly cost should price their volume first.

Ecommerce integrations

Re:amaze wins this outright. Agents can view and manage orders directly inside a conversation through native Shopify, BigCommerce, and WooCommerce connectors, and the Pro plan supports multiple storefronts or brands from one account. Helply integrates with Salesforce, HubSpot, Linear, Jira, Notion, Snowflake and BigQuery. That suits teams that need CRM, engineering and data context, but none of those is an ecommerce store connector. For a retail brand, that's a decisive split.

Channels

Helply covers more ground. It puts email, chat, Slack, Teams, WhatsApp, SMS, Telegram and Discord in one inbox. Re:amaze covers email, live chat, Facebook, Instagram, Twitter, and SMS, a social-heavy mix suited to consumer brands. Neither list includes voice, so neither is the pick if phone support is central.

Automation and SLAs

Helply splits this by plan. SLAs and CSAT surveys start at Pro ($199), and skills-based routing, audit logs and HIPAA compliance start at Scale ($449). Background agents (Churn, Knowledge, Revenue, Feature Request, Insights) watch conversations and flag churn risk, feature requests and knowledge gaps without an agent opening the ticket. Re:amaze offers automation plus chatbots for FAQ deflection and AI-assisted replies on all plans, oriented more toward deflecting high-volume consumer questions than enforcing service-level agreements. Your priority, SLA tiers and AI-driven monitoring versus store-focused self-service deflection, points to one or the other.

AI assist

The two handle AI differently. Helply's AI is the core of the product: a Support Agent talks to customers, and an Assist Agent helps human agents investigate and draft replies. It is metered, so heavy use raises the bill; at 12 credits per full investigation, 1,000 such tasks use 12,000 credits. Re:amaze offers chatbots and AI-assisted responses across all plans, with the per-resolution overage noted above, and its AI is tilted toward ecommerce deflection.

Bottom line

The choice tracks your business model closely. If you run a Shopify, BigCommerce, or WooCommerce store and want order context, multi-brand handling, and per-seat or flat pricing, Re:amaze is the practical pick. If you want AI to resolve tickets, have a large team that per-seat pricing would penalize, and can accept a bill that varies with credit use, Helply is the stronger fit. Run your monthly conversation volume through its pricing estimator before you commit.