Helply vs Gorgias (2026)

TL;DR

• Pick Helply if you run a general SMB or B2B support team and want AI agents working in the same inbox as your humans, with unlimited users on every plan and no ecommerce focus.
• Pick Gorgias if you sell on Shopify and want agents acting on live order data — refunds, edits, discounts — straight from the ticket.

Pricing

These two price on different models, which makes head-to-head math tricky. Gorgias charges by monthly ticket volume rather than per agent: Starter begins around $10/month for a small ticket allotment, and Pro plans climb to roughly $360/month as volume grows. That suits seasonal ecommerce spikes but can scale up fast if overages aren't watched, and its AI Agent is billed separately per automated interaction. Helply publishes its prices: Starter is $49/month, Pro $199, Scale $449, and Enterprise is custom. Every plan has unlimited users, so headcount does not drive your cost; AI usage does. A draft or summary costs 1 credit, a task touching one or two systems costs 4, and a multi-system investigation costs 12. The 14-day trial includes 1,000 credits and needs no card. Like Gorgias, then, Helply's bill moves with how much work you run, so estimate your monthly volume before choosing a tier.

Ecommerce and Shopify

This is the heart of the comparison. Gorgias is purpose-built for Shopify merchants: agents see full order history and can cancel or modify orders, issue refunds, and apply discounts without leaving the helpdesk, and it ties support conversations to revenue attribution. Helply has no such commerce-native layer. Its listed integrations are Salesforce, HubSpot, Linear, Jira, Notion, Snowflake and BigQuery, and none is a storefront platform. If your queue is dominated by "where is my order" tickets, Gorgias is built for exactly that. If your support has nothing to do with a storefront, that depth is wasted.

AI and automation

Both lean on AI, and both let it act on tickets. Gorgias's AI Agent aims to autonomously resolve routine ecommerce inquiries — order status, returns — with vendors citing high instant-resolution rates, priced as a per-interaction add-on. Helply's AI is built into the product from the start: a Support Agent talks to customers, an Assist Agent helps human agents investigate and draft replies, and background agents (Churn, Knowledge, Revenue, Feature Request, Insights) watch conversations and flag churn risk, feature requests and knowledge gaps. Helply is a rebuild of the old Groove product, so workflows from Groove may not carry over one to one. Teams with service commitments should note that SLAs and CSAT surveys start at Pro ($199), and skills-based routing, audit logs and HIPAA compliance at Scale ($449).

Channels and fit

Gorgias unifies email, chat, Instagram, Facebook, TikTok, SMS, and voice — a channel mix tuned to consumer brands. Helply puts email, chat, Slack, Teams, WhatsApp, SMS, Telegram and Discord in one inbox, a mix that includes the team-chat tools B2B support often uses. Helply fits teams looking to replace a tool like Zendesk, Intercom, Help Scout or Freshdesk and let AI handle part of the queue; Gorgias fits DTC and multi-channel retailers living inside the Shopify ecosystem.

Bottom line

The decision is almost entirely about your business model. If you run a Shopify store and want support and sales working together, Gorgias will likely pay for itself and Helply won't compete on commerce features. If you're a general support team — SaaS, services, B2B — Helply gives you AI agents and unlimited users without paying for ecommerce tooling you'll never touch, as long as you accept a monthly cost that depends on credit use. Teams on BigCommerce, WooCommerce, or custom platforms should weigh Helply or another general-purpose option before committing to Gorgias's Shopify-centric design.