Attio now lets teams capture support tickets, social DMs and product events as activities on a record. Each activity type gets its own custom schema for its details.

Activities are stored as structured data on the record. Teams can create, update or trigger workflows from an activity, so a logged call can create a deal.

Teams can also log activities from any Zapier app or start a Zap when one is logged. Reports can point at any activity, but that feature is in alpha.

Attio is hosting a workshop, How to log every interaction with Activities, on Wednesday, December 2.