Zoho is bringing its AI agent strategy to South Korea. It announced the plan at a media roundtable in Seoul on the 26th and presented it at the Zoholics 2026 user conference on the 27th.

Zia Chat lets employees search for information across Zoho and external business systems from one chat window. Zia Agents handle multi-step tasks, with pre-built agents for accounting, human resources and customer support. Companies can build their own agents in Zia Agent Studio.

Zoho says it runs its AI models in its own data centers, so company data stays in the customer's environment. The agents run on Zoho One, which connects apps, data and workflows across departments.

According to Zoho, South Korean customers for its major products rose 107% year on year. Its global paid customers have passed 1 million.