Follow Up Boss vs Lofty (2026)

TL;DR

• Pick Follow Up Boss if you have (or plan to have) team-level lead flow from multiple sources and need a pure follow-up engine: speed-to-lead, action plans, dialer, texting, accountability dashboards. FUB integrates with everything; it isn't a website or a lead-gen platform.
• Pick Lofty if you want one bundle: CRM + IDX website + lead generation + AI nurture + transaction tracking. Best for solo agents and small teams that don't already have a tech stack and don't want to assemble one.

Pricing

Follow Up Boss is per-seat: $69/user/mo on the Grow plan, $499/mo for up to 10 users on the Pro plan, and custom Platform pricing above that. Add-ons (Caller ID, FUB Dialer, texting) are nominal. Lofty's pricing starts around $449/mo for a team plan with a baseline of features; IDX websites, AI Assistant, dialer credits, and additional team modules layer on top. A 5-agent team on FUB Pro is ~$499/mo all-in; on Lofty, roughly $550–$800/mo depending on modules.

Lead routing and follow-up

Follow Up Boss owns this category. Smart Lists, Action Plans (multi-step drip + call + text sequences), round-robin assignment, lead ponds, and team accountability dashboards (Sisu-style metrics with no Sisu required) all ship native. The 250+ integrations include essentially every real-estate lead source and ancillary tool. Teams that win on speed-to-lead almost always run on FUB. Lofty has equivalent functionality on paper but execution is broader and less surgical — fewer real-estate-specific defaults.

Lead generation and IDX

Lofty's win. The platform includes IDX consumer search, SEO-optimized site templates, lead capture forms, and Facebook lead ads integration. Lofty AI Assistant nurtures cold leads automatically via SMS — a real differentiator for agents who don't have time to follow up on 200 stale leads. FUB doesn't try to compete here; it integrates with Real Geeks, Ylopo, Curaytor, Sierra, and most IDX vendors instead.

Dialer and communications

Both ship a native dialer and texting. FUB's dialer is paired with Power Dialer (sequential) and is purpose-built for high-volume agent calling — most ISA teams use it 4–6 hours a day. Lofty's dialer is competitive but historically used less by power-dialing teams.

Transactions

Both include a transaction backend (deal pipelines, document storage, task templates). FUB's is lighter and most teams pair it with dotloop, SkySlope, or Brokermint. Lofty's is more integrated into the platform but less deep than dedicated transaction software.

Verdict

If you already have lead flow and just need to convert it harder, Follow Up Boss is the answer — it's the operating system the top 1% of real-estate teams run on. If you need lead generation, a website, and a CRM in one bundle, Lofty is the platform play. The migration story matters too: FUB → Lofty means giving up integrations; Lofty → FUB means rebuilding your website and lead gen elsewhere. Pick once, with eyes open.