Lofty Pricing Explained (2026)
Lofty does not publish its prices, and the figures circulating — $449 to $1,500 a month — exclude the setup fees, per-user charges and ad spend that make up the real bill.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Core | ~$449–$499/mo (reported) | quote-only; annual commitment typical. Reported at roughly $5,988/year | CRM with AI lead nurture, IDX website, lead capture, smart campaigns, transaction and pipeline management for an individual agent or small team |
| Premier | ~$700/mo (reported) | quote-only; reported at roughly $8,400/year | Expanded team functionality, additional user capacity, deeper automation and reporting for growing teams |
| Enterprise | ~$1,500/mo (reported) | quote-only; reported at roughly $18,000/year | Brokerage-scale deployment with multi-team structure, advanced administration and account management |
| Setup fee | $299–$1,499 (reported) | one-time, at onboarding | Implementation, IDX website configuration and account setup |
No published price list
Lofty — the platform formerly known as Chime — does not publish pricing. There is no page to check, no tier table, no self-serve signup. Every number you find, including the ones on this page, comes from third-party reports and customer accounts rather than from the vendor.
Reported figures cluster around $449 to $499 a month for Core, roughly $700 for Premier and roughly $1,500 for Enterprise, typically on annual commitments. Setup fees are reported between $299 and $1,499.
Treat all of that as a negotiating anchor rather than a price. The practical consequence of quote-only pricing is that your rate is set in a sales conversation, and going into that conversation with reported benchmarks is the only leverage available to you.
Build the quote from four numbers, not one
The monthly platform fee is the number people fixate on and the least complete part of the picture. A realistic first-year model needs four inputs:
| Component | Reported range |
|---|---|
| Platform fee (Core) | ~$449–$499/mo |
| Setup fee | $299–$1,499 one-time |
| Additional users | Charged above included seats |
| Ad management | Separate, plus media spend |
A small team on Core is therefore looking at roughly $6,000 in platform fees for the year, plus setup, plus per-user charges as the team grows, plus whatever advertising costs — which for teams using Lofty's ad services is routinely the largest number of all.
Ask for each of these explicitly and in writing before signing. In particular, clarify whether an advertising management fee is separate from the media spend, because those are two distinct charges and conflating them produces an unpleasant surprise in month two.
What you are actually buying
Lofty is not a CRM with a website attached. It is a lead generation platform with a CRM inside it: an IDX website, lead capture, AI-driven nurture, smart campaigns, transaction and pipeline management, and advertising services that feed the whole thing.
That framing explains the price. Follow Up Boss at $58 per user works leads you acquire elsewhere. Wise Agent at $42 a month manages a database. Lofty is trying to be the acquisition engine as well, which is a much larger job and priced accordingly.
Whether that is good value comes down to a single question: are you currently paying separately for an IDX website, a lead generation service and a CRM? If so, the consolidation argument is strong. If you already have a website you like and a lead source you trust, you are paying a platform premium for components you will not use.
The comparison that matters
| Lofty Core (reported) | Follow Up Boss (5 agents) | Wise Agent | |
|---|---|---|---|
| Monthly | ~$449–$499 + setup | $455 (Grow + calling, annual) | $42 |
| IDX website | Included | No | Landing pages only |
| Lead generation | Available | No | No |
| Per-user cost | Above included seats | $58/user | Flat to 5 members |
At five agents, Lofty Core and Follow Up Boss land in a similar monthly range, which surprises people who assume Lofty is the expensive option. The difference is what is inside: Lofty includes the website and can include lead generation; Follow Up Boss includes deeper lead routing and team management for the leads you already have.
Wise Agent at $42 is not really in the same conversation — it is a database and follow-up tool for teams that generate business through relationships rather than paid acquisition.
The rebrand and the stale data problem
Lofty is the rebranded Chime platform. A large share of the reviews, comparisons and pricing references you will find in search results still use the Chime name and, more importantly, Chime-era numbers.
Combined with the absence of published pricing, this means the public information about Lofty's cost is unusually unreliable. Some of it is out of date, some of it reflects negotiated deals that were never standard, and none of it is authoritative. Verify everything directly with the vendor.
Who should buy it
Real estate teams and small brokerages that want lead generation, an IDX website and a CRM from one vendor, and who are currently paying for those separately. Teams with real advertising budgets, where Lofty's ad management and AI nurture have enough lead flow to work with.
It fits poorly for agents without a lead budget — the platform's value depends entirely on volume flowing through it — and for teams already happy with their website and lead sources, who would be paying for duplicated capability. Given quote-only pricing and annual terms, negotiate hard, get every fee in writing, and treat the reported figures on this page as a starting position rather than a quote.
What the pricing page doesn't show
- Lofty does not publish pricing. Every figure in circulation comes from third-party reports and past customers, which means your quote may differ materially and there is no list price to negotiate against.
- Setup fees are reported between $299 and $1,499 and are not included in any monthly figure. Ask for the one-time cost explicitly and in writing.
- Per-user charges apply above the seats included in the plan, so a growing team's cost rises on two axes at once — tier and headcount.
- Ad management is billed separately and, for teams using Lofty's advertising services, is typically the largest line on the invoice — the media spend itself sits on top of any management fee.
- Annual commitments are the norm rather than the exception at this price point, so the smallest realistic decision is roughly $6,000 for the year at the Core level plus setup.