Lofty vs BoomTown (2026)

TL;DR

• Pick Lofty if you want an AI-first all-in-one (CRM, IDX, dialer, ads) you can start on for hundreds rather than thousands a month, and you like the idea of an AI that mines your database for seller intent.
• Pick BoomTown if you're a high-volume team that already knows paid ads work and wants one vendor running the campaigns end-to-end, with predictive scoring and round-robin distribution at brokerage scale.

Pricing

Lofty starts at $449/mo for its Core plan and climbs toward $1,500/mo at the enterprise tier, with per-user and ad-management fees layered on top. BoomTown is sold by quote, with a platform fee starting around $1,000/mo — but its real cost lands at $3,000–$5,000+/mo once the meaningful ad spend it's designed around is included. Lofty is the cheaper door to walk through and gives you more control over whether you turn the ad spigot on. BoomTown assumes the spigot is already open.

Lead generation and ad management

This is the core philosophical split. BoomTown's pitch is managed paid marketing — their team buys the Facebook and Google media, you just receive the leads. That's a genuine value if you don't want to be a media buyer. Lofty also offers managed ad campaigns and a wide set of 33+ lead-gen methods, but it's more comfortable as a tool you operate yourself or dial spend up and down on. If you want hands-off paid acquisition, BoomTown is purpose-built for it; if you want optionality, Lofty fits better.

AI and database intelligence

Lofty is the more aggressive AI story in 2026. Its AI Workforce handles predictive scoring, automated SMS/email follow-up, and meeting prep, and the new Homeowner Agent actively hunts your existing contacts for seller intent — listing-side, not just inbound buyers. BoomTown's intelligence is anchored in predictive lead scoring that ranks inbound leads by likelihood to transact soon. Both are good at "who do I call next," but Lofty pushes further into generating and surfacing opportunity rather than just ranking it.

IDX, websites, and CRM

Both bundle an IDX home-search website with lead capture feeding a CRM pipeline, so neither leaves you stitching tools together. BoomTown's transaction pipeline runs first-touch to close and its round-robin distribution with accountability reporting is built for managing a roomful of agents. Lofty matches the all-in-one surface and adds a native power dialer (not a third-party bolt-on) plus behavior-aware Smart Plans for nurture.

Contracts and flexibility

BoomTown commonly sells on longer contracts; month-to-month is not the norm, and its value collapses if you're not running real spend. Lofty's lower entry point and broader feature mix make it more forgiving for a team that's still figuring out its acquisition mix. Whichever way you lean, get a full BoomTown quote with ad spend included before comparing — the platform fee alone understates it badly.

Who should pick what

• Solo-to-small teams testing paid leads → Lofty. Lower entry, more control over spend.
• Large teams that want zero involvement in media buying → BoomTown. The managed service is the product.
• Listing-focused agents → Lofty. Homeowner Agent works the seller side of your database.
• Brokerages managing many agents on shared lead flow → BoomTown. Round-robin + accountability reporting.
• AI-curious teams → Lofty. The 2026 AI surface is deeper.

Bottom line

BoomTown is the right call when paid advertising is already a proven engine for you and you want a single vendor to run it at scale. Lofty is the more flexible, AI-forward choice for teams that want an all-in-one without committing to a five-figure annual ad budget on day one. Compare the true monthly cost of each — both look very different once ad spend and add-ons are in the spreadsheet.