Lofty vs Realvolve (2026)

TL;DR

• Pick Lofty if you want a single platform to attract, capture, and convert leads — AI-assisted follow-up, IDX sites, and ad management bundled in — and you're comfortable with a larger monthly investment and a sales-driven buying process.
• Pick Realvolve if you already have lead flow sorted and want a CRM built around repeatable, systematized workflows that keep every client relationship on track without you manually managing the next step.

Pricing

Neither platform posts a simple price card. Lofty (formerly Chime) requires a demo and custom quote; team packages have been reported in the $500–$1,500+/month range depending on team size and feature tier, with some configurations bundling paid ad spend. Realvolve is considerably more accessible: solo plans start around $49/month, team plans around $99/month, and they offer plans that scale into larger teams. Realvolve also has a "Workflows Pro" tier for teams that want a more complete feature set. The pricing difference is meaningful — Lofty is a significant technology budget line; Realvolve is something most individual agents or small teams can absorb without much deliberation. If you're price-sensitive, that shapes the decision before anything else.

AI and automated follow-up

Lofty has invested heavily in AI-powered features: an AI assistant that auto-texts and emails new leads within seconds of capture, predictive lead scoring, AI-suggested next actions, and smart audience tools for ad targeting. For teams running high lead volume where agents can't personally respond to every inquiry instantly, Lofty's AI layer can meaningfully improve contact rates. Realvolve doesn't position itself around AI-driven automation in the same way. Its strength is deterministic workflow automation — if X happens, trigger Y, assign task Z to agent A — which is predictable, auditable, and easy to train a team on. The philosophical difference matters: Lofty bets on AI judgment; Realvolve bets on human-designed process.

Workflow automation and process management

Realvolve's standout feature is its workflow engine. Workflows in Realvolve are event-driven sequences — tied to contacts, properties, or transactions — that can send emails, assign tasks, log activities, and move deals through stages automatically. The workflows are visual, buildable without code, and designed around real estate's actual milestones (lead in → showing scheduled → under contract → closed). Real estate teams that want their processes documented and enforced — not just suggested — gravitate toward Realvolve. Lofty also has automation and drip sequences, but the platform's automation story is more about AI-driven outreach than structured process management.

IDX websites and lead capture

Lofty ships a full IDX website solution — property search, lead capture forms, neighborhood pages, and behavioral tracking that feeds back into the CRM. For teams that want to generate leads from organic search and direct traffic without managing a separate website vendor, Lofty's bundled site is a genuine convenience. Realvolve has no website builder. It integrates with IDX providers (and receives leads from them via webhooks and Zapier) but does not generate leads itself. If having an IDX site in the same system as your CRM is important, Lofty wins that comparison cleanly. If you already have a site you like, this feature doesn't move the needle.

Team management and reporting

Lofty is built for team and group use, with agent performance dashboards, lead distribution rules, and visibility into what every agent is working on. Its reporting suite covers lead source ROI, conversion rates by stage, and team activity metrics — useful for team leads who want to track marketing spend against outcomes. Realvolve's team features are competent but the platform's DNA is more relationship management than team accountability. Its reporting is solid for tracking workflow completion and contact engagement but less oriented toward the kind of lead-source ROI analysis a team lead running paid ads needs.

Integrations and portability

Realvolve integrates with common real estate tools — Follow Up Boss (for teams using both), MLS data feeds, Zillow, email, and Zapier for custom connections. Its open approach makes it easier to fit into an existing stack. Lofty is more self-contained by design; because it aims to be the full platform (ads, site, CRM), its integration with external tools is less of a priority. Teams that have strong opinions about their tech stack should validate Lofty integrations carefully before committing.

FAQ

Does Realvolve have a mobile app? Yes. Realvolve has iOS and Android apps, though the mobile experience is more limited than the desktop interface. Most workflow management is best done on desktop.

Can Lofty manage Google and Facebook ads directly? Yes — Lofty includes advertising management tools that let you run and optimize paid campaigns from within the platform, with attribution tied back to lead and deal outcomes.

Is Realvolve hard to set up? The workflow builder has a learning curve — it takes time to design your workflows and connect them to your process. Most teams spend 2–4 weeks getting fully configured. The payoff is a system that largely runs itself once built.

Does Lofty offer a free trial? Not in the traditional sense. Lofty sells through demos and custom contracts. Some deals include implementation periods that effectively serve as a trial with commitment.

Which is better for a solo agent? Realvolve is the more accessible and affordable option for solo agents. Lofty's feature set and price point is better justified by team and group dynamics with meaningful lead volume and marketing budgets.

Verdict

Lofty and Realvolve compete in the same real estate CRM category but are designed around different priorities. Lofty is a full marketing and sales platform — you get lead generation, AI follow-up, IDX websites, and ad management under one roof, sized for teams willing to invest in the infrastructure. Realvolve is a workflow and relationship management CRM — you get precise process control, smart automation, and relationship tracking at a price point individual agents can afford. Choose Lofty if you need the machine that generates and works leads; choose Realvolve if you want the system that keeps every deal and every relationship organized to your exact process standards.