Salesforce agreed on October 20, 2026, to acquire Braze, the New York customer engagement platform, for about $5.66 billion in enterprise value. According to HackerNoon, Braze Class A holders receive $47.50 in cash per share, a roughly 58% premium to the prior close of $30.04.
The deal is expected to close in Salesforce's fiscal 2028, pending Braze shareholder and regulatory approval. Salesforce does not anticipate a change to its FY27 guidance.
Salesforce plans to fold Braze's real-time engine and AI decisioning into Data 360, Customer 360, Agentforce and SIForce. Braze serves about 2,770 customers, including Canva, Dairy Queen, Instacart and Venmo.