Salesforce says Tottenham Hotspur now unifies more than 4.6 million fan accounts across 10+ systems. The club launched a new AI agent, Ask Spurs, on Agentforce.
According to the Salesforce release, Ask Spurs reached an 86% engagement rate. The agentic work covers football, stadium events and commercial operations.
The release also describes community programmes that build digital skills and career pathways for young people in the local area. It gives no figures for those programmes.