Funding

Salesforce acquires Loops to add AI analytics to Tableau

By WeekCRM editorial team · Published 2026-10-12 · Editorial policy & disclosures

weekcrm news desk · 12 October 2026, 18:22 UTC · Source: calcalistech.com

Salesforce is acquiring Loops, an Israeli startup that builds AI analytics, to add to Tableau. According to Calcalist, the deal is estimated at about $30 million, though the companies have not disclosed the price.

Loops explains why business metrics change and suggests next steps. Its Scout agent monitors KPIs, flags trends and anomalies, and investigates root causes. Users can receive insights through Slack and email without logging into an analytics platform.

Salesforce plans to integrate Loops' technology and team into Tableau. Founded in 2020, Loops operates in Tel Aviv and the United States. It raised $14 million in a Seed round in 2022.

What it means

If you use Salesforce Sales Cloud. Tableau users may later get Loops' root-cause analysis and AI monitoring. The source gives no release date or plan details.
What to do. Nothing yet. No integration timeline or pricing has been announced.

How to cite this story

weekcrm. (12 October 2026). Salesforce acquires Loops to add AI analytics to Tableau. https://www.weekcrm.com/news/2026-10-12-salesforce-acquires-loops-to-add-ai-analytics-to-tableau

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