Salesforce launches Slack AI programme for up to 1,000 Singapore SMEs

Salesforce and Singapore's Infocomm Media Development Authority (IMDA) launched the Slack AI Launchpad Programme to help up to 1,000 small and medium-sized enterprises use AI in daily operations.

weekcrm news desk · 13 October 2026, 12:57 UTC · Source: marketech-apac.com

Salesforce and Singapore's Infocomm Media Development Authority (IMDA) launched the Slack AI Launchpad Programme to help up to 1,000 small and medium-sized enterprises use AI in daily operations. Over two years, participating SMEs get a free 60-day trial of Slack Business+ for up to 10 users, plus two hands-on workshops.

The workshops cover Slack fundamentals, business process automation and at least one AI-enabled workflow per business. Salesforce will run them with partners Bryd, May4S and Valuehub. Participants also receive templates, AI prompt libraries and access to a dedicated Slack community.

Singapore SMEs can register through IMDA's SMEs Go Digital platform from 13 October 2026. The programme supports Singapore's National AI Impact Programme, which aims to help 10,000 enterprises adopt AI over three years.

What it means

If you use Salesforce Sales Cloud. Slack users see no change to their plans. The programme offers free Slack Business+ trials to participating Singapore SMEs.

What to do. Singapore SMEs can register through IMDA's SMEs Go Digital platform from 13 October 2026.

Watch for. Registration opens 13 October 2026, and the programme runs for two years.