Gladly says Balsam Hill lifted chat resolution from 80% to 91%

Gladly says its customer Balsam Hill generated six figures in add-to-cart value from chat within 30 days of launching Gladly agentic commerce. The post gives no exact dollar amount.

Gladly's agentic commerce handles shopping and service in a single conversation. One in five shoppers who viewed a product in chat added it to their cart. Balsam Hill's resolution rate rose from 80% to 91%.

Retail teams weighing chat as a sales channel get a first customer benchmark. The figures come from Gladly's own LinkedIn post. The post does not report chat volume, completed orders or conversion to purchase.

Source: linkedin.com