How we picked
Shopify support is a distinct workflow: the order is the conversation. We weighted helpdesks by how deeply they ship Shopify-native context (order data, LTV, previous orders, return status inside every ticket), action-from-ticket (one-click refund, re-ship, order modify — without bouncing to Shopify admin), multi-channel native (Instagram DMs, WhatsApp, Facebook, live chat all in one inbox), and AI deflection (auto-resolve WISMO, return, refund, and policy questions from a knowledge base + Shopify data).
What to prioritize
- Shopify order context inside the ticket. Order details, LTV, previous tickets, and lifetime spend should sit next to every conversation — no toggling.
- One-click order actions. Refund, re-ship, exchange, address-edit — actionable from the ticket pane.
- Social DM as a first-class channel. Instagram and Facebook DMs aren't a side feature for DTC brands; they're often the primary channel.
- AI deflection for WISMO and return questions. The where-is-my-order and refund-status tickets are the largest volume bucket; auto-deflection compounds fast.
- Macros and templates tied to order state. "Refund issued" macro auto-populates with order data and triggers the Shopify refund. The CRM does the work.