Gorgias Pricing Explained (2026)

Tickets are the meter, and that changes everything

Almost every help desk in this directory charges per seat. Gorgias charges per ticket and gives you unlimited agents. If you run an ecommerce brand, that single design choice is worth more than any feature on the comparison chart.

It means your support headcount is free. Bring in six seasonal agents for November, put a warehouse supervisor in the inbox to answer shipping questions, give your founder an account — none of it changes the invoice. Compare that to Help Scout at $21-$75 per user per month, where every extra pair of hands in Q4 is a line item.

What you are buying instead is throughput. Starter covers 50 tickets a month, Basic 300, Pro 2,000, Advanced 5,000. The forecasting job is to know your conversation volume, which most stores measure badly. Count conversations, not orders and not emails — a customer with a three-message thread is usually one ticket, but a customer who writes twice in a month about two different orders is two.

Where the tier jumps earn their keep

The gap from Basic ($60) to Pro ($360) is the biggest in the lineup and the one most often got wrong. The trigger is not features, it is arithmetic. Basic includes 300 tickets; every ticket beyond that is about $0.40. Pro costs $300 more per month, which buys 1,700 extra tickets — an effective rate near $0.18 each, less than half the overage price.

So the crossover sits around 1,050 tickets a month. Below that, staying on Basic and paying overages is cheaper. Above it, Pro wins and keeps winning.

The same logic applies from Pro to Advanced. Advanced adds 3,000 tickets for $540, about $0.18 per ticket, against Pro's $0.36 overage rate — crossover near 3,500 tickets. Enterprise is worth a conversation once you are consistently past 5,000, mostly for the $0.32 overage rate and negotiated AI pricing rather than the features.

What a real store pays

Monthly billing, plan plus overage, before AI:

At 800 tickets Basic-with-overages beats Pro by $100 a month. At 3,000 tickets Pro-with-overages beats Advanced by $180. Overages are not a penalty in this model — used deliberately, they are a discount. The mistake is drifting into them unmonitored for six months.

The AI double-count

The one genuinely sharp edge in Gorgias pricing: a conversation the AI Agent resolves can be billed twice — once against your ticket allowance and once as an AI resolution at roughly $1.00 monthly or $0.90 annually.

That inverts the usual automation pitch. Deflecting 400 conversations a month does not reduce your Gorgias bill by 400 tickets; it adds roughly $400 while those conversations still count. The AI pays for itself through agent time saved, not subscription savings, and the payback only works if those agents were about to become a hiring decision.

Price it as a labour substitution, not a software saving, and set the expectation with finance before you switch it on.

Annual vs monthly for a seasonal business

Annual billing takes roughly 16% off and drops AI resolutions to about $0.90. For a store with flat year-round volume, take it.

For a seasonal store, think harder. Annualising commits you to a single allowance for twelve months. If your baseline is 600 tickets and December is 2,400, annualising at Advanced wastes money for eleven months, while annualising at Basic means a brutal December overage bill. Monthly billing costs 16% more but lets you step up in November and back down in January. That flexibility is usually worth more than the discount.

Who this model suits

Gorgias prices best for Shopify brands with lots of repetitive order-status contact and a support team that flexes with the calendar. A store doing 2,000 tickets with eight agents pays $360; the same team on a $45-per-seat platform pays $360 for seats alone and still has usage limits elsewhere.

It prices badly for low-volume, high-complexity support — a B2B software company with 200 tickets a month but six specialists handling long technical threads gets no value from unlimited seats and pays for throughput it does not use. It is also a poor fit for anyone whose support is not ecommerce-shaped, since the Shopify integration is most of what justifies the platform.

Where these numbers come from

Gorgias renders its pricing table with JavaScript, so the plan figures above are drawn from consistent third-party reporting rather than a static fetch of gorgias.com/pricing, and per-ticket and per-resolution rates in particular vary by contract. Treat every figure here as directional and confirm the current rate card with Gorgias before committing — especially the AI resolution price, which is the most frequently revised part of the model.