CRM Picks

Best CRM Software (2027)

By WeekCRM editorial team · Published 2026-11-11 · Editorial policy & disclosures

Six CRMs for 2027 with list prices checked on 11 November 2026: what ten users cost on each, what the free plan covers and where the bill grows.

Attio

CRM · Free for 3 users; Plus $40/mo + $35/additional user, Pro $100/mo + $79/additional user, Ultra $1,000/mo for 5 users + $189/additional user (annual)

CRM that logs email, calendar and call data automatically and adds AI agents, workflows and reporting. Built for startups and revenue teams.

Try Attio →

Try Attio: weekcrm.com/go/attio · 10% discount on any plan (affiliate link)

HubSpot CRM

CRM · Free for up to 2 users; Starter $20/seat/mo; Professional $90/seat/mo (annual) + $1,500 onboarding; Enterprise $150/seat/mo (annual) + $3,500 onboarding

HubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.

Visit HubSpot CRM →

Salesforce Sales Cloud

CRM · Free Suite $0; Starter Suite $25/user/mo, Pro Suite $100, Core $195, Advanced $395, Max $550 (annual)

Salesforce Sales Cloud is a CRM for lead, opportunity and forecast management, with Agentforce AI sales agents. Editions range from a free suite to $550 per user per month.

Visit Salesforce Sales Cloud →

Pipedrive

CRM · Lite $14/user/mo, Growth $39, Premium $59, Ultimate $79 (annual); 14-day free trial

Sales CRM built around a Kanban-style pipeline, with workflow automation, email and calendar sync, and a marketplace of 500+ integrations. Aimed at small sales teams.

Try Pipedrive →

Try Pipedrive: weekcrm.com/go/pipedrive (affiliate link)

Zoho CRM

CRM · Free for 3 users; Standard $14, Professional $23, Enterprise $40, Ultimate $52 per user/mo (annual)

Cloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.

Visit Zoho CRM →

Copper

CRM · Basic $23/seat/mo, Professional $59, Business $99 (annual); monthly billing $29/$69/$134

CRM for Google Workspace users that works inside Gmail, with pipelines, project management and workflow automation. Sold on Basic, Professional and Business plans from $23 per seat a month.

Visit Copper →

How we picked

We compared list prices, plan limits and AI pricing on each vendor's own pricing page on 11 November 2026. The picks cover six different buyers. The order is not a ranking of one product over another for every team.

We have not run all six on the same live pipeline, so this page does not claim hands-on test results. Attio has an affiliate link on this site; the prices and limits below come from attio.com, and the limits are listed with the same detail as for the others.

Narrower lists: best free CRM, best AI CRM, best CRM for startups, best CRM for small business, best CRM for enterprise.

The six picks

Attio: for teams that model their own data. Records build themselves from email and calendar. AI attributes, agents and workflows run on credits. Free covers 3 users, 3 objects and 50,000 records. Plus costs $40 a month with one user and $35 for each extra user, up to 10 users. Pro costs $100 plus $79 per extra user and adds custom objects, sequences and call intelligence. The eleventh user moves the workspace from Plus to Pro: $355 a month becomes $890.
HubSpot: for marketing, sales and service in one product. The free CRM covers 2 users. Sales Hub Professional is $90 a seat on annual billing plus a one-time $1,500 onboarding fee. Enterprise is $150 a seat plus $3,500. AI work is metered in credits at $0.01 each; the Breeze Customer Agent uses 50 credits per resolved conversation.
Salesforce: for companies with an admin. Free Suite is $0, Starter Suite $25, Pro Suite $100, Core $195, Advanced $395 and Max $550 per user a month on annual billing. Agentforce for Sales is an add-on from $125 a user and is included in Max. Agent actions cost 20 Flex Credits, or $0.10, each.
Pipedrive: for a sales team that needs a pipeline. Lite is $14, Growth $39, Premium $59 and Ultimate $79 a seat on annual billing. There is no free plan. Email sync and workflow automation start at Growth. The MCP server and the Nova meeting notetaker are included on all plans.
Zoho CRM: the lowest price for a full feature set. Free for 3 users, then Standard $14, Professional $23, Enterprise $40 and Ultimate $52 a user on annual billing. Monthly billing costs 25 to 52 percent more.
Copper: for teams that work in Gmail. Basic is $23 a seat with a 2,500-contact cap, Professional $59 with 15,000 contacts, Business $99 with no cap. There is no free plan and no AI agent.

What ten users cost

List prices on annual billing, checked on 11 November 2026.

CRM	Plan	10 users, per month	One-time fee	Free plan
Zoho CRM	Professional	$230	none	3 users
Pipedrive	Growth	$390	none	no, 14-day trial
Copper	Professional	$590	none	no, trial
Attio	Pro	$811	none	3 users
HubSpot	Sales Hub Professional	$900	$1,500	2 users
Salesforce	Pro Suite	$1,000	none	Free Suite

Ten users on Attio Plus cost $355 a month, but Plus has no custom objects, sequences or call intelligence. Ten users on Salesforce Core cost $1,950.

Where the bill grows

Credits. Attio, HubSpot, Salesforce, Zoho and Close charge for AI work in credits on top of seats. Attio sells 5,000 extra workspace credits for $70 a month on annual billing. HubSpot charges $0.01 a credit. Count the automations you plan to run before comparing seat prices.

Plan caps. Attio Plus stops at 10 users. Copper Basic stops at 2,500 contacts. HubSpot Free stops at 2 users.

Onboarding. HubSpot charges $1,500 on Professional and $3,500 on Enterprise. The other five list no mandatory onboarding fee.

Monthly billing. Attio charges 25 percent more on monthly billing. Pipedrive Lite goes from $14 to $24.

How to choose

You want custom objects and AI on records, and the team is under 10 people → Attio.
Marketing automation or a help desk must live in the same product → HubSpot.
You have an admin, several sales teams and compliance requirements → Salesforce.
The team sells, and nobody wants to configure a platform → Pipedrive.
Budget is the first constraint → Zoho CRM.
The company runs on Google Workspace → Copper.

Before you buy

Pick two finalists. Import 200 real contacts and 20 open deals into each and work in both for two weeks. Write down how many fields the team filled in by hand and how many credits the automations used. The invoice in month six follows those two numbers more closely than the price on the pricing page.

Frequently asked questions

What is the best CRM software for 2027?

There is no single winner. Attio fits teams that build their own objects and automate with AI; it is free for 3 users. HubSpot fits teams that need marketing and service in the same product. Salesforce fits companies with a dedicated admin. Pipedrive fits a sales team that needs a pipeline and nothing else. Zoho CRM costs the least for a full feature set. Copper fits teams that work in Gmail.

How much does a CRM cost for 10 users in 2027?

On annual billing, at list prices checked on 11 November 2026: Zoho CRM Professional $230 a month, Pipedrive Growth $390, Copper Professional $590, Attio Pro $811, HubSpot Sales Hub Professional $900 plus a one-time $1,500 onboarding fee, Salesforce Pro Suite $1,000.

Which of these CRMs have a free plan?

Four of the six. Attio is free for up to 3 users and 50,000 records. HubSpot's free CRM covers up to 2 users. Zoho CRM is free for 3 users. Salesforce has a Free Suite. Pipedrive and Copper offer a trial only.

What changed in CRM pricing going into 2027?

Attio moved to a workspace fee plus a per-user price on 10 November 2026: Plus is $40 a month with one user and $35 for each extra user, Pro is $100 plus $79, and Enterprise became Ultra at $1,000 a month for 5 users. HubSpot, Salesforce, Zoho and Close now meter AI in credits on top of seats.

Which CRMs work with Claude and ChatGPT?

Attio includes its MCP server on every plan, including Free. HubSpot has a remote MCP server for all accounts. Pipedrive's MCP server is on all plans with token limits per plan. Salesforce hosts MCP servers for Enterprise Edition and above. Zoho CRM documents a Claude setup. Copper's MCP server is listed as coming soon.