Buildout Pricing Explained (2026)
Buildout charges $85 per broker per month plus a $275 monthly platform fee — a two-part structure that makes small brokerages pay far more per head than large ones.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Platform fee | $275/mo | monthly, charged regardless of broker count | The fixed base included in most plans — this is what makes Buildout expensive per head for small brokerages and cheap for large ones |
| Manage & Close | $85/broker/mo | per broker, annual contract, plus the $275 platform fee | Deal management and closing workflow on top of the platform base |
| AI-powered platform | From ~$125/user/mo | per user, annual contract | The AI-powered offering including the CRM module completed in March 2026, AI description generation and deal-engine capability |
| Full suite | ~$199/user/mo | per user, annual contract | The complete end-to-end deal engine with AI capabilities across marketing, pipeline and closing |
| Enterprise | Custom quote | annual, negotiated per brokerage | Larger brokerage deployments with negotiated per-user rates and implementation scope |
Two fees, and only one of them scales
Buildout's pricing has a fixed component and a variable one. The variable part is per broker — $85 a month on the Manage & Close plan. The fixed part is a $275 monthly platform fee charged regardless of how many brokers you have.
That structure is the single most important thing to understand about Buildout's cost, because it means the same product has a completely different price per head depending on the size of your firm.
| Brokers | Platform fee | Broker fees | Total/month | Effective per broker |
|---|---|---|---|---|
| 3 | $275 | $255 | $530 | $177 |
| 5 | $275 | $425 | $700 | $140 |
| 10 | $275 | $850 | $1,125 | $113 |
| 20 | $275 | $1,700 | $1,975 | $99 |
| 40 | $275 | $3,400 | $3,675 | $92 |
A three-broker shop pays 79% more per person than a twenty-broker firm for identical software. Buildout is, structurally, priced for mid-sized and larger brokerages, and boutique firms should recognise that they are on the wrong end of the curve rather than assuming the $85 figure applies to them.
The AI tier is where the product is going
In March 2026 Buildout completed its AI-powered end-to-end deal engine with the launch of its CRM module. That is a functional milestone and a commercial one: AI capability sits in the higher-priced offerings, running roughly $125 to $199 per user, against $85 for deal management alone.
The direction of travel matters when you negotiate a multi-year term. The tier Buildout is actively investing in and selling is the expensive one, and the cheap plan is increasingly the legacy configuration. If you buy Manage & Close on a three-year contract, understand that you are buying the product Buildout sold, not the one it is building.
Reading the range
Reported quotes vary from $85 per broker plus platform fee at the low end to $300–$500 per user for larger configurations at the high end. That is a very wide band for one vendor, and it tells you two things.
First, the number depends on modules. Buildout has historically bundled marketing (brochures, offering memoranda, listing syndication) and now CRM, and different quotes include different combinations. Second, it depends on negotiation. A spread that wide is not a rate card; it is a starting position.
Ask for the quote broken into platform fee, per-user rate, and module list. Any figure quoted as a single blended number is hiding which of the three is moving.
The marketing heritage
Buildout built its name on commercial real estate marketing — producing property packages, offering memoranda and listing distribution — before it built a CRM. Plenty of brokerages already run Buildout for marketing and are now being sold the CRM module on top.
If that describes you, price the incremental cost of the CRM specifically rather than accepting a re-quote of the whole platform. And if you are new to Buildout, be clear about which half you actually need: a firm that wants a CRE CRM and produces its marketing elsewhere is paying for heritage it will not use.
Who should and should not buy this
Buildout fits mid-sized commercial brokerages, particularly investment sales and leasing teams that produce a high volume of marketing material and want that pipeline connected to deal management. At ten to forty brokers the platform fee amortises well and the marketing depth is genuinely hard to replicate.
It fits poorly for small teams, where the flat $275 makes effective per-head cost uncompetitive against AscendixRE and other CRE options. It fits poorly for firms that need only a CRM, since Buildout's differentiation is on the marketing and deal-packaging side. And it fits poorly for anyone who needs monthly flexibility, since pricing is on annual contracts.
Buildout revises packaging frequently and 2026 saw significant product changes. Confirm current per-user rates, the platform fee and exactly which modules are included at buildout.com before signing.
What the pricing page doesn't show
- The $275 monthly platform fee is charged whatever your headcount, so it lands hardest on the smallest firms. Three brokers pay $92 each in platform fee alone; twenty pay $14.
- Annual contracts are the norm, so the effective commitment on a five-broker Manage & Close deployment is roughly $8,400 for the year, not $700 a month you can stop.
- The gap between the $85 deal-management plan and the ~$199 full suite is more than double, and AI features sit on the expensive side of it. Buildout's 2026 positioning is built around AI, which means the cheap tier is increasingly not the product being sold.
- Reported quotes vary widely — some sources cite $300 to $500 per user per month for larger configurations — which indicates meaningful negotiation range and considerable variance by brokerage size.
- Marketing and CRM historically sold as separable capabilities. Confirm exactly which modules your quote includes, because 'Buildout' has meant different bundles at different times.